After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?

Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...

Essential Steps For Building A Beauty Brand

When Danish-born Kirsten Kjaer Weis started her brand journey in the early 2000s, she admits she was completely unprepared. While working as a makeup artist in New York City, she noticed a lot of models were dealing...

Brand Founders And Execs On What Ipsy’s Takeover Of Boxycharm Means For Indie Beauty

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What do you think of consolidation in the beauty box subscription sector as Ipsy...

Brand Execs Predict Haircare’s Strength Will Persist After The Pandemic

Dan Langer, president of R+Co, foresees a bright future for elevated haircare driven by uncompromising consumers attracted to what he calls the “new luxury.” “The new luxury really is about merging high-performance with conscious ingredients [and] sustainability,” he...

Early Sales, E-Commerce And Self-Care Boosted Indie Beauty Brands On Black Friday And Cyber Monday

A confluence of rising online sales, an area of strength for emerging companies, and an earlier kickoff to holiday shopping promotions paid off for indie beauty on Black Friday and Cyber Monday. With more people at home and...

Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations

The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...