Knowledge
What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going
Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...
Beauty Entrepreneurs Share How They Learned To Communicate Their Brand’s Story
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 founders and executives: How has the story of your brand evolved over time, and what tools have helped you hone it?
After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?
Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...
Essential Steps For Building A Beauty Brand
When Danish-born Kirsten Kjaer Weis started her brand journey in the early 2000s, she admits she was completely unprepared. While working as a makeup artist in New York City, she noticed a lot of models were dealing...
Brand Founders And Execs On What Ipsy’s Takeover Of Boxycharm Means For Indie Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What do you think of consolidation in the beauty box subscription sector as Ipsy...
Brand Execs Predict Haircare’s Strength Will Persist After The Pandemic
Dan Langer, president of R+Co, foresees a bright future for elevated haircare driven by uncompromising consumers attracted to what he calls the “new luxury.” “The new luxury really is about merging high-performance with conscious ingredients [and] sustainability,” he...
