Hullosam’s Sammie Kolk Is The Friendliest Influencer On Instagram

When social media is at its best, it introduces the world to relatable personalities the Hollywood machine with its handled shellacked goddesses couldn’t possibly produce. Sammie Kolk is such a personality. Your steadfast bestie with perhaps cooler hair,...

Essential Intel From OG Essential Oils Guru Hope Gillerman

In 2008, the year doTerra started, Hope Gillerman was trying to break through to beauty shoppers at Henri Bendel with her essential oil blends line H. Gillerman Organics. She had a tough task. The recession...

Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following

In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...

Small Batch Blues: Beauty Entrepreneurs On Coping With Supply Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders producing in small batches: How do you handle the challenges of inventory, expiration dates and quality control?

Sex Talk At The Point Of Sale

When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...

How To Navigate The Public Relations Process

No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider...