Knowledge
Brand Founders And Execs On What Ipsy’s Takeover Of Boxycharm Means For Indie Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What do you think of consolidation in the beauty box subscription sector as Ipsy...
Brand Execs Predict Haircare’s Strength Will Persist After The Pandemic
Dan Langer, president of R+Co, foresees a bright future for elevated haircare driven by uncompromising consumers attracted to what he calls the “new luxury.” “The new luxury really is about merging high-performance with conscious ingredients [and] sustainability,” he...
Early Sales, E-Commerce And Self-Care Boosted Indie Beauty Brands On Black Friday And Cyber Monday
A confluence of rising online sales, an area of strength for emerging companies, and an earlier kickoff to holiday shopping promotions paid off for indie beauty on Black Friday and Cyber Monday. With more people at home and...
Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations
The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...
Successful Customer Retention Tactics For Indie Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?
What’s It Going To Take To Turn Around The Makeup Category?
The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...
