Jodi Katz On The Power Of Packaging To Communicate Brand Stories

Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...

Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart

Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media...

Feed Work: Brand Founders Discuss Social Media Supervision

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Who’s in charge of social media at your brand?

Is Fast Beauty Starting To Flame Out?

In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three powerful releases annually. This year, she has trouble counting all the products Girlactik is putting...

The Aging Dilemma: To Embrace Or Fight The Inevitable In Skincare Language

Lauren Glassman discovered the news while perusing the magazine selection at her local manicure salon. As she reached for the September issue of Allure and casually flipped to editor...

Hair Extensions Boom (With Big Help From Instagram)

Stubbly strands don’t make for great selfies. Thanks to the promise of camera-ready results, semi-permanent beauty solutions such as hair extensions are soaring. Wildly popular in the Dynasty-obsessed 1980s, interest in mane extensions has been rekindled due to...