Knowledge
Beauty Entrepreneurs Discuss How Many Sales Brands Should Run Per Year
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: How many sales do you do a year, and have you changed your sales strategy over time based...
WhatsApp’s E-Commerce, TikTok’s New Charity Feature And More Digital News This Week
Last Saturday, when the Associated Press called the presidential election for Joe Biden, celebrations erupted in cities across the United States. The celebrations were captured on social media networks, including TikTok, which has been a thorn in the...
How Indie Beauty Brands Are Celebrating Diwali—And Inviting Everyone To Join In
As brands inspired by Indian beauty or I-Beauty multiply, the traditions that inform it are increasingly becoming part of the conversation in the beauty industry outside of India. Holiday traditions, of course, are important facets of cultures around...
Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?
The traditional demarcations in the beauty industry separating mass from class have been fading for years. Now a marquee high-low retail partnership between Ulta Beauty and Target will test whether any of the remaining boundaries hold....
Four Keys To Conducting A Market Analysis In The Beauty Sector
When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in...
Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams
Small businesses can be susceptible to scammers, an issue Beauty Independent has covered in the past. In this edition of our ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Have you...
