Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience

The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...

Odele’s Co-Founders Share Five Crucial Brand Launch Strategies

In January of last year, Odele put clean haircare on the retail map in a big way by rolling out to around 1,000 Target stores. Priced for the mass market at $11.99 each, the emerging brand’s products include...

Holiday Marketing, Pinterest Shopping And More Digital Developments This Week

As this story goes to virtual press, there remains no verdict in the United States presidential election. The verdict on social media companies’ performance during the election is out, too. It could be a long way from being...

Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

What Beauty Entrepreneurs Want The Next President To Do

Late Tuesday night, the winner of a close presidential election in the United States wasn’t determined. While former Vice President Joe Biden had captured 227 electoral votes to President Donald Trump’s 213, according to The New York Times,...

Lifting The Veil On Beauty Packaging Materials

For brands concerned about the environment, sustainability can’t be a postscript. In a Beauty Independent In Conversation webinar last month, Brandi Parker, head of realization at design and branding agency Pearlfisher, offered four recommendations for those...