Knowledge
Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?
The traditional demarcations in the beauty industry separating mass from class have been fading for years. Now a marquee high-low retail partnership between Ulta Beauty and Target will test whether any of the remaining boundaries hold....
Four Keys To Conducting A Market Analysis In The Beauty Sector
When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in...
Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams
Small businesses can be susceptible to scammers, an issue Beauty Independent has covered in the past. In this edition of our ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Have you...
Are Beauty Companies’ Grants And Mentorship Efforts Delivering On Promises To Boost Black-Owned Brands?
The killing of George Floyd on May 25 and subsequent Black Lives Matter protests instigated a racial reckoning in the United States and elsewhere in the world that led to calls for police reform and increased diversity in...
Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience
The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...
Odele’s Co-Founders Share Five Crucial Brand Launch Strategies
In January of last year, Odele put clean haircare on the retail map in a big way by rolling out to around 1,000 Target stores. Priced for the mass market at $11.99 each, the emerging brand’s products include...
