Knowledge

As this story goes to virtual press, there remains no verdict in the United States presidential election. The verdict on social media companies’ performance during the election is out, too. It could be a long way from being...

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

Late Tuesday night, the winner of a close presidential election in the United States wasn’t determined. While former Vice President Joe Biden had captured 227 electoral votes to President Donald Trump’s 213, according to The New York Times,...

For brands concerned about the environment, sustainability can’t be a postscript. In a Beauty Independent In Conversation webinar last month, Brandi Parker, head of realization at design and branding agency Pearlfisher, offered four recommendations for those...

For every beauty device that’s a bestseller, there’s another that totally bombed. Even L’Oréal-owned Clarisonic couldn’t hack it in the tough tool segment. In July, the brand, which pulled in $100 million in annual sales...

The sweet relief of a stupid TikTok video was definitely welcome this week, which saw new coronavirus restrictions in many parts of the world and anxiety building in the United States with the election a few days away....