The Tradeoffs Posed By Different Beauty Packaging Materials

Glass isn’t a sustainable packaging panacea. As beauty brands seek to replace plastic, the material has become a go-to alternative, but every alternative has trade-offs. Glass is energy intensive to produce, heavy to ship and relatively easy to...

Halloween Could Be Spooky For Beauty This Year

The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...

California Just Approved Two Major Beauty Laws. What Else Should Be Done To Govern Beauty?

For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry,...

What’s Changed For Beauty Employers And Employees Amid The Pandemic?

The pandemic and the power of indie beauty are reshaping hiring and professional development in the beauty industry. Rather than giants like Coty and L’Oréal turning to outside assistance to fill executive-level positions, it’s increasingly emerging...

The Medicine Cabinet Is Getting A Makeover From Brands Challenging Over-The-Counter Staples

There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...

As Facebook Tries To Rein In Misinformation, A Congressional Report Slams It And Other Big Tech Giants As Monopolies

The United States vice presidential debate Wednesday created a buzz on social media after a fly stole the spotlight by resting atop Vice President Mike Pence’s head for more than two minutes. The memes inspired by the insect...