Knowledge

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

Glass isn’t a sustainable packaging panacea. As beauty brands seek to replace plastic, the material has become a go-to alternative, but every alternative has trade-offs. Glass is energy intensive to produce, heavy to ship and relatively easy to...

The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...

For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry,...

The pandemic and the power of indie beauty are reshaping hiring and professional development in the beauty industry. Rather than giants like Coty and L’Oréal turning to outside assistance to fill executive-level positions, it’s increasingly emerging...

There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...