Knowledge

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: How do you produce your product and lifestyle photography, and what’s the budget like that you set aside...

Community is one of the biggest consumer packaged goods brand buzzwords of 2020. Entrepreneurs want to build communities. Investors want to fund brands that have them. Consumers want to join them. Why...

With less than three weeks to go before the presidential election in the United States, the media and social media are preoccupied with politics. It’s almost impossible to scroll without encountering a campaign advertisement or a well-meaning citizen...

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

Glass isn’t a sustainable packaging panacea. As beauty brands seek to replace plastic, the material has become a go-to alternative, but every alternative has trade-offs. Glass is energy intensive to produce, heavy to ship and relatively easy to...

The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...