Knowledge
Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems
On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...
Politics, Pinterest And More: Five Social Media Developments From This Week
If you weren’t dodging social media before, this week might have been the best time to do it. I completely understand the self-preservation impulse. However, abstaining from apps probably wouldn’t have saved you from catching news or viewer...
Indie Beauty Entrepreneurs Weigh In On Whether Certifications Really Matter
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What certifications does your brand have, and have they impacted sales?
From Algorithmic Bias To LinkedIn Stories, Here Are Five Can’t-Miss Social Media Developments From This Week
Last week, it seemed as if a deal involving Oracle and Walmart had settled the TikTok drama stoked by President Donald Trump’s executive order banishing the social media network from the United States on Sunday, but the Chinese-based...
The Beauty Industry Made Consumers’ Skin Sensitive—And Now It’s Here To Help
Back in 2011, when K-Beauty was entering the United States, its 12-step skincare philosophy was simultaneously extravagant and alluring to beauty consumers, even if a bit nonsensical to some. Still, its more-is-more approach—part of a South Korean soft-power...
What’s The Right Number Of Products For Beauty Brands To Start With?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand and e-commerce shop founders and executives: How many products did you launch with, and why did you decide on that number?
