Knowledge
Can Caring For The Planet Positively Impact Product Sales?
Being sustainable and ringing up sales aren’t at odds, according to Tensie Whelan, founding director at NYU Stern Center for Sustainable Business. During Beauty Independent’s In Conversation Spotlight Series webinar last Friday, she asserted eco-friendly brands...
The State Of Independent Beauty Post-Pandemic
On Friday, March 13, the White House declared the coronavirus outbreak a national emergency in the United States. Every day since for every person and every industry has been nothing like the days that came before it. However,...
What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or KPI that you think is particularly important to...
Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems
On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...
Politics, Pinterest And More: Five Social Media Developments From This Week
If you weren’t dodging social media before, this week might have been the best time to do it. I completely understand the self-preservation impulse. However, abstaining from apps probably wouldn’t have saved you from catching news or viewer...
Indie Beauty Entrepreneurs Weigh In On Whether Certifications Really Matter
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What certifications does your brand have, and have they impacted sales?
