Five Breakthrough Skinfluencers To Follow On TikTok Right Now

If YouTube spawned powerful makeup influencers, TikTok is turning creators into skincare superstars. The rise of skincare content on the gen Z-dominated social media network—there are exploding pimples, amazing glow-ups, cool new brands, forgettable and unforgettable trends, and...

From Activism To Advertising, Five Social Media Developments From This Week

Social media is a mess. As 2020 continues to deliver curveballs to humanity, it’s become quite clear that change needs to happen and happen fast. The platforms we rely on to connect with others and conduct our...

Mail Flawed: How USPS Changes Have Affected Indie Beauty Brands

The United States Postal Service has been embroiled in a controversy over cost-cutting measures pursued by Postmaster General Louis DeJoy, who said on Tuesday he’s reversing some of them, including slashing overtime for mail carriers, and halting the...

What’s The Next Carol’s Daughter?

The confluence of COVID-19 and the Black Lives Matter movement has accelerated emerging multicultural haircare brands’ march against multinational conglomerates that have dominated the category for decades. Inspired by entrepreneurs like Madam C. J. Walker, the self-made millionaire...

This Week In Social Media: Platforms Address Misinformation And Bullying

It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...

With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies

A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...