Knowledge
Five Things Indie Beauty Brands Need To Know Before Expanding To Africa
A Nigerian-American entrepreneur with experience in the beauty industry as a formulation expert, Dunni Odumosu leverages relationships in the American and African beauty industries to promote a two-way exchange of commerce and visibility. Below, she shares five...
This Week In Social Media: How Different Platforms Are Impacted By Political Machinations
This election cycle, the line between social media and politics has become blurred, if not completely obliterated. Whether you’re using social media for personal use, business use, or both, there’s no escaping politics. Pre-social media, you could...
Eight Initiatives Aimed At Improving Inclusivity At Hair Salons
Conversations around salon segregation have moved to the fore in the beauty world this year as the United States attempts to come to grips with systemic racism. In the wake of global protests following the killing...
To TikTok Or Not? Where Indie Beauty Brands Stand On The App
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Is your brand on TikTok?
Social Media On Defense: Five Developments From The Digital Week That Was
Just when you thought this year couldn’t get any tougher, this week brought protests and boycotts in the wake of white police officer Rusten Sheskey firing seven shots at the back of Black man Jacob Blake in Kenosha,...
Will Conscious Beauty Catch On?
It’s often possible to tell when someone started in the nonconventional, largely botanical beauty segment by the term they use for it. Dating back to the 1980s, when the Natural Products Expo and Whole Foods started, natural beauty...
