Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

That’s Chelsea Masters Social Media With Professionalism, Personal Experience and Achingly Pretty Pictures

The natural beauty community should be super thankful That’s Chelsea‘s Chelsea Williams didn’t pin down a graphic design position after college. Graduating at the height of the Great Recession without job offers in her...

No Fakes Allowed: The Organic Bunny Scores Sales And Followers Organically

Early to the clean beauty digital scene, Amanda Jo, a.k.a. Organic Bunny, has become a standard-bearer for chic, on-trend natural makeup. She’s methodically built a following of likeminded fans who devour her immaculate beauty imagery, and...