Sophia Thao Rocks Regular Girl Glamour On Social Media

Sophia Thao makes glamour relatable to regular women because she’s a regular woman. A mom who totes her kid to karate four days a week, Thao shows that stunning makeup is compatible with everyday life....

Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart

Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media...

Hullosam’s Sammie Kolk Is The Friendliest Influencer On Instagram

When social media is at its best, it introduces the world to relatable personalities the Hollywood machine with its handled shellacked goddesses couldn’t possibly produce. Sammie Kolk is such a personality. Your steadfast bestie with perhaps cooler hair,...

Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following

In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...

Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

That’s Chelsea Masters Social Media With Professionalism, Personal Experience and Achingly Pretty Pictures

The natural beauty community should be super thankful That’s Chelsea‘s Chelsea Williams didn’t pin down a graphic design position after college. Graduating at the height of the Great Recession without job offers in her...