Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack of regulation, retailers have the power to decide the ingredients that make the clean beauty cut ...
Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
In the U.S., immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3-years-old, attempts to do with the brand Alamar Cosmetics, which marries her makeup artistry and cultural background. “If I’m being honest, the only ...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for any new beauty brand. “My worry was that, in this day and age of the perfect ...
Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize
CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic over ingredients, CLN&DRTY quickly pivoted to facial products after the now mom of two realized her ...
CAP Beauty’s New E-Commerce Site Prioritizes Hemp-Fueled Health And Beauty
CAP Beauty thinks it’s high time its customers had the ability to easily purchase hemp-infused beauty and wellness products online. To increase accessibility of what they call plant medicine to as many people as possible, CAP Beauty co-founders Cindy Di Prima and Kerrilynn Pamer created a new e-commerce destination,
Amazon Launches Indie Beauty Shop Dedicated To Emerging Brands Within Its Marketplace
The Indie Beauty Shop is open for business on Amazon. The world’s largest e-tailer is looking to the little guys to elevate its presence in the beauty industry with a new destination dedicated to emerging domestic and international players in the skincare, men’s, natural and color cosmetics categories. Among the brands involved at ...