Clean Beauty Pioneer Lather Adds Two California Stores To Its Retail Network
When Lather opened its first store in Pasadena, Calif., two decades ago, it was a strategic move to play to the clean beauty brand’s inside-the-jar strengths. “At the time, there was so much emphasis on beauty product packaging, and it was so expensive. I wanted to have my packaging very minimal, and we ...
This Emerging Brand Incubator Is Tenaciously Going After Gaps In The Beauty And Wellness Market
There are thousands upon thousands of beauty, personal care and wellness brands selling products, but Basis believes there remains plenty of gaps in the market—and the e-commerce brand incubator is out to fill them. Within the last three weeks, the San Diego-based company has launched Ivy Leaf, a plant-driven skincare line powered ...
Sex In Contemporary Beauty Advertising: Is It Liberating Or Damaging?
From the beginning of mainstream consumer products, sex has been a tool wielded to promote them. In the 1930s, AdAge documents a Listerine ad featured a nude woman’s back and her breast, and marketing for Woodbury soap is believed to include the first image of a fully naked woman used in advertising. More ...
Skincare Brand Strange Bird Combines Asian Beauty, Clean Beauty And New Age Rituals
Tina Chow Rudolf has been an actress, painter, social worker, therapist, life coach and beauty blogger. And that’s not all. She’s also a mom of two toddlers, wife, Reiki master, devoted meditator and the entrepreneur behind Strange Bird, a skincare brand launching in October. If Rudolf’s personal and professional undertakings seem like a ...
After Rolling Out To 30,000 Stores With Lip Balms, Moroccan Magic Is Expanding Into Skincare And Haircare
On the strength of its organic argan oil-fueled lip balm, Moroccan Magic has rolled out to 30,000 doors nationwide, including at Walgreens, Bed Bath & Beyond, Stop & Shop, Whole Foods Market, Wegmans, Target, CVS, Publix and, most recently, Walmart. Now, the brand is transitioning to Moroccan Magic Clean + Beauty and going ...
Boom Times Don’t Last Forever. What Should Indie Beauty Brands Do When They’re Over?
It’s been a decade since the last recession ended—and one thing’s true about the next one. It will come. How soon it will come, nobody’s sure. In economic prognostication circles, the optimists are winning out. Forecasters place the chances of a near-term downturn at 35%, and Federal Reserve Chairman Jerome Powell predicts economic ...