Beauty Backer Is Launching The First Beauty-Specific Crowdfunding Platform
Self-professed amateur inventor Jacqueline Gutierrez wanted to bring her idea for clip-free extensions letting people easily dabble in different colors without damaging their hair to life, but ran into a common problem: money. She estimated it would take $30,000 to pay for the tooling required to manufacture the hair extensions. Gutierrez, whose professional background ...
How And Why The BrowGal’s Tonya Crooks Created Sub-Brand Arches & Halos To Sell At Target
What prompted brow expert Tonya Crooks to create mass brand Arches & Halos? She wasn’t pressed for something to do. Crooks’ Los Angeles brow-shaping salon is thriving, and she has the upscale The BrowGal brand that’s sold at luxury retailers such as Bloomingdale’s, Revolve, Selfridges and Nordstrom. The reason for Crooks’ sub-brand ...
Rae Co-Founders And Former Target Execs Angela Tebbe and Eric Carl Believe Cool, Effective Supplements Shouldn’t Cost A Ton
Emerging brands like Ritual, Seed, Moon Juice, Goop, WelleCo and The Beauty Chef have transformed the stodgy vitamin segment with chic packaging, sophisticated marketing, clean ingredients and advanced science, but Angela Tebbe and Eric Carl believe they’re missing out on an important group of consumers: mainstream shoppers. The former Target executives (she was ...
Nootropics’ March From Biohacking Bros To Beauty Lovers Continues With The Launch Of Antara
As a young New York City professional with a Wall Street job, Caroline Rasmussen was stressed and exhausted. Caffeine, cigarettes and adrenaline fueled her. Sure, she was burnt out by the tender age of 29, but so was everyone else she knew. Rasmussen’s personal life forced her to leave the professional rat race and ...
How Beauty Brands Can Avoid Cultural Appropriation
In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity. Dior isn’t alone in facing charges of cultural appropriation. The beauty and fashion industries have been ...
Field Botanicals Takes Root At Urban Outfitters And American Eagle Outfitters
If you have a stinky “friend,” tell your “friend” to head to Urban Outfitters and American Eagle Outfitters. Field Botanicals has gone live on Urban Outfitters’ website and is rolling out to 16 stores at American Eagle Outfitters as part of its new beauty selection in November with its odor-busting merchandise trio: ...