The Spirit Of Holiday Markets: Customer Relationships, Ethical Standards And Sales
‘Tis the season for holiday markets and pop-up events galore. Whether its OM For The Holidays in Cleveland, Unique L.A., SF Made and Women X Made in San Francisco or Lightfoot Market and Union Square Holiday Market in New York, beauty brands are confronting a barrage of possible avenues to sell their merchandise to ...
Beauty Brands Join Health-Conscious Women On Retreats
Last December, Shilpi Chhotray left the go, go, go pace of her day job as a senior communications officer at a non-profit and her urban San Francisco existence behind for a week of sun salutations and sea at a Todos Santos area studio in Mexico that Google Maps has trouble finding. “It was ...
The Dawn Of Dispensary Beauty: Inside The Business Of Selling Cannabis Personal Care
During an otherwise ordinary Monday morning in August, Aillea owner Kathryn Dickinson was on a tough assignment for Beauty Independent doing reconnaissance at Denver marijuana dispensaries. She’d never entered dispensaries before, and her mission was to scout out the beauty and personal care inside them. Dickinson’s dispensary sleuthing started with SmokinGun Apothecary. Not ...
Summer’s Over: Beauty And The Business Of College Bookstores
Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she was severely disappointed. Stanford’s bookstore is a beauty desert in a segment that’s increasingly fertile ground ...