Steep And Staggered Discounts Caused Indie Beauty Sales To Sizzle On Cyber Monday
Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across the e-commerce landscape, Cyber Monday smashed records to become the top digital shopping day of all ...
Indie Beauty Retailers Sought To Stand Out During Black Friday With Services, Surprise Gifts, Charity Tie-ins And More
Brick-and-mortar beauty stores experimented with an array of tactics from founder meet-and-greets to charity tie-ins over Black Friday and Small Business Saturday to combat e-commerce websites’ and brands’ encroachment on deals territory formerly dominated by traditional retailers. Overall, Americans were in a buying mood following Thanksgiving, and Mastercard estimates they spent $23 billion ...
The Biggest Beauty Trends From IBE London 2018
The indie beauty phenomenon isn’t just an American affair. Indie Beauty Expo traveled from the United States to the United Kingdom to make its international debut at East London’s Old Truman Brewery last month and serve as a catalyst for the global expansion of indie beauty brands. The show drew 71 brands from ...
The Beauty Industry Is Overlooking People With Disabilities. How Can It Better Address The Huge Consumer Group?
Veronica Lorenz was working as a makeup artist on the set of “The Hunger Games” when doctors discovered a benign tumor on her spinal cord. A series of surgeries to remove it and treat subsequent infections caused her to eventually lose all feeling in her hands. Around the same time, the idea for a ...
The Ancient Ayurvedic Practice Tongue Scraping Finds Modern-Day Devotees
With oil pulling now de rigueur among wellness enthusiasts, the beauty and wellness industry has been on the hunt for the next arcane ayurvedic practice to resurrect for modern consumers—and the hunt may be over. Tongue scraping, a lesser-known ayurvedic detoxification method often done in conjunction with oil ...
Marijuana Is Legal In Canada. What Does That Mean For Beauty?
Canada legalized marijuana for recreational use on Wednesday, creating the world’s largest weed marketplace and setting off speculation over how various industries, including beauty, will capitalize on the great green rush happening in United States’ neighbor to the north. The legalization is being handled cautiously by national, territorial and provincial governments in the country, ...