Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Should Understand
Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they were talking about,” laughs LeRoux. “We’d Google all the terms.” January Olds, founder of January ...
Indie Beauty Brands Are All Over The Place, Even At MAC-Filled New York Fashion Week
If the backsides of the models strutting their stuff at size-inclusive swimwear label Chromat’s New York Fashion Week runway show today look extra firm, you can thank Bawdy Beauty. Marking its NYFW debut, the seat skincare specialist will be doling out butt masks backstage before the show starts. “Chromat represents a lot of ...
A Dozen Big-Time Beauty Trends That Stole The Show At IBE LA 2019
When Indie Beauty Expo traveled to Los Angeles for the first time in 2016, indie beauty was in its infancy and small brands were sorting out their places in the broader beauty industry. What a difference three years makes. The nearly 200 brands exhibiting at IBE LA at the California Market Center last ...
Why The Year Of The Pig Could Fatten Indie Beauty Sales In China
As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie brand founders say, ticking off animal testing, a complicated and pricey registration process, and a beauty ...
Promising For Sustainability, Refillable Beauty Packaging Is A Tough Sell For Consumers And Retailers
Most beauty brands create products to respond to what people want or capitalize on trends. Elate Cosmetics takes a different approach. “We look at what type of package a product will have to go in and how that is going to impact the planet,” says founder and CEO Melodie Reynolds. The makeup company ...
20 Bold Indie Beauty Predictions For 2019
This year served up plenty of indie beauty highs (the president signed the Farm Bill into law Thursday to legalize hemp-derived CBD) and lows (remember when minors were working at a organic personal care manufacturer?). The beauty market saw the auspicious launches of scores of brands, including Apto, Aether,