Happy Galentine’s Day: The Empowering Holiday Powers Beauty Purchases
Three years ago, Boxfox assembled Galentine’s Day offerings without much expectation for how they’d do. COO and co-founder Sabena Suri figured the unofficial holiday gave the personalized gift box company a chance to applaud women and differentiate its selection, which was then new to the market. The bet on BFFs paid off. In ...
10 Standout Trends From Indie Beauty Expo’s 2018 Los Angeles Edition
If the existence of Beauty Independent wasn’t sufficient to confirm indie beauty isn’t merely a trend, the strength of Indie Beauty Expo’s third visit to Los Angeles provides excess proof. The number of brands at the trade show, which was held from Jan. 24 to 25 on the 13th floor of downtown’s ...
Crowdfunding For A Beauty Brand? Start Small
When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed an infusion of funding before they could expand. By tapping Kickstarter, the founders were hoping to gain ...
Brand Founders Look Back At A Strong Holiday Season To Look Forward To Later This Year
As the calendar flips from holiday shopping to holiday returns, indie beauty brands are beginning to reflect on the fourth-quarter rush to determine their strengths and sore spots in anticipation of planning for this year’s busy holiday season. The general consensus is that holiday sales clocked in substantially higher than 2016, fueled by an ...
Beauty Not As Pain, But A Remedy For It
Former yoga teacher and nutrition coach Zander Gladish wasn’t inclined to take painkillers, but pain in his shoulder, spine and under his arm from T4 Syndrome in addition to a loss of strength and dexterity was pushing him to that point. In a last-ditch attempt to stave off swallowing pills, Gladish turned to a ...
20 Bold Indie Beauty Predictions For 2018
This year has been monumental for indie beauty. Emerging brands siphoned market share from behemoth beauty conglomerates. Retailers across the spectrum from department stores to discounters pounced on the upstart bandwagon. Mergers and acquisitions soared with brands such as Vital Proteins, Hum Nutrition, Hourglass Cosmetics, Maison Francis Kurkdjian, True Botanicals, Pai Skincare, Wander Beauty, Drunk ...