Why Beauty Industry Veterans Are Leaving Big Corporations For Entrepreneurial Endeavors
Derek Chase spent a decade of his career at L’Oréal and Johnson & Johnson working on such esteemed brands as Kiehl’s Since 1851, Garnier, Essie, Neutrogena, Maybelline and Baxter of California. While he admired the heritages of the properties and valued his colleagues, operating inside conglomerates hemmed in Chase’s edgier health-seeking propensities. He says, ...
Top Emerging Beauty Trends—10 Of Them!—From IBE Dallas 2019
Showcasing sex toys and fat-busting lasers, Indie Beauty Expo’s edition in Dallas last month was a platform for the many facets of the evolving indie beauty segment. Among the 70 brands that packed close to 20,000 square feet at the stylish Sixty Five Hundred venue were new startups Bevara Skin, Lipstuk and Sanara, ...
Is The Wellness Segment Finally Shedding Its Elitism?
The wellness industry is based upon the principle that taking care of yourself should be priority number one. Judging by the products from most of the brands in it, though, it’s more important that certain people take care of themselves than others. With prices for vitamins promising to aid with mood, menopause, melasma and ...
Native Americans Troubled By The Appropriation And Commoditization Of Smudging
Smudging, the ancient Native American practice of burning dried plants in spiritual ceremonies, has been made common by the non-Native population spreading it to yoga studios, beauty companies and wellness boxes. Google white sage, the primary ingredient in the mainstream smudging custom, and dozens of choices for sage sticks and bundles appear. The purpose ...
Sexual Health Companies Confront Business Obstacles From Social Media Advertising Bans
Kris Fretz, founder and CMO of Emojibator, has been banned from promoting content on Facebook, Instagram, Twitter, Snapchat and Pinterest since her sex toy company’s first day of business in August 2016. Even when she uses non-explicit images like eggplant emojis in place of vibrators, its Facebook ads are rejected before she even ...
Products For People With Vaginas: The Shift Toward Gender Identity Inclusivity In Sexual Health And Period Care
Not everybody with a vagina identifies as a woman. Many period care and sexual health companies are becoming increasingly inclusive in their language, marketing and branding to acknowledge that usage of their products extends beyond traditional gender identity boundaries. In particular, they’re doing away with conventional category descriptors like “feminine care” and “feminine hygiene” ...