Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So
Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion last year, the 36-hour blitz of deals engineered by Amazon to spark purchases during a slow ...
The Backside Is Moving Front And Center In Beauty
Beauty is going bottoms up as butts become the next big to-do in the industry. The move to the rear follows an onslaught of wipes, serums, washes, mists and oils from brands such as The Honey Pot Company, Fur, Lady Suite and The Perfect V formulated specifically for the vulva and bikini area ...
How Hawaii’s Ban On Oxybenzone And Octinoxate Could Change The Sun-Protection Segment
While the clean beauty movement may be winning over retailers, the green beauty movement is striking policy gains. In an explosive act for the sun-protection segment, Hawaii Governor David Ige signed a bill last Tuesday, the day before fireworks were set off across the nation to mark July Fourth, to eradicate two common chemicals, ...
Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack of regulation, retailers have the power to decide the ingredients that make the clean beauty cut ...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for any new beauty brand. “My worry was that, in this day and age of the perfect ...
Department Stores Are Turning To Indie Beauty Brands, But Should Indie Beauty Brands Turn To Them?
In the late nineties and early aughts as department store beauty sections grappled with declining store traffic and competition from Sephora’s open-sell concept, retailers such as Bloomingdale’s and Macy’s squeezed in then indie brands Smashbox, Urban Decay and Hard Candy to lure younger shoppers with newness they couldn’t find at traditional counters. “The buyers ...