The Biggest Beauty Trends From IBE NY 2018 You Need To Watch
Indie beauty isn’t to be ignored. During Indie Beauty Expo in New York last month, hardly anyone in the beauty industry did. From large conglomerates like L’Oréal and Johnson & Johnson to the press (Allure, Business of Fashion, New York Times, WWD and Harper’s Bazaar sent editors) and retailers such as Target, Ulta ...
Tween Beauty Products Are The Latest Back-To-School Must-Haves
In 2008, Kim Grustas went on a search for skincare products she considered safe, effective and age-appropriate for her tween daughters. She couldn’t find anything meeting her requirements and channeled her frustration in a manner familiar to many independent beauty brand founders: She started a product line, Good for You Girls. The line ...
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the darkest shade available, and there were never many options,” she says. “Based on my experience, I ...
Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly enjoy their locations. I hate spending money, that’s what it comes down to. I’m one of ...
Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day
For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its history. Despite technical difficulties forcing customers to gaze at cute dog photos instead of deals at ...
Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So
Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion last year, the 36-hour blitz of deals engineered by Amazon to spark purchases during a slow ...