Why A Growing Number Of Skincare Brands Questions Skin Types
Dermatologist Harold Lancer’s practice has reached 35,000 patients and, amazingly, almost all of them report to have a single skin type: sensitive. He isn’t convinced by their self-identification. “I spend much of my time consulting them to try to get away from labeling,” says Lancer. “If someone has been given a label, then ...
Zero Waste Is The Beauty Industry’s New Green Crusade
Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of the industry’s most environmentally-conscious minds. Following a recognition by natural brands and consumers that not all ...
8 Trends Sweeping The Natural Deodorant Segment
Globally, aluminum is at the center of trade battles and, nationally, it faces threats from natural deodorants that want to topple it in personal care aisles. The aluminum-free forces are gaining ground. Procter & Gamble’s purchase of Native and Unilever’s acquisition of Schmidt’s demonstrate the big guys are betting big on the growth ...
Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the realm of the outermost margins of wellness cults, smudging is the act of burning certain woods, ...
The Business Of Shelfies: Why Skincare Companies Are Looking Inside Medicine Cabinets To Grow Their Brands
Athena Hewett will be the first to tell you that she’s far from a social media devotee. Prior to founding San Francisco-based skincare company Monastery a year and a half ago, she rarely used Instagram or Facebook. A single #shelfie post, however, made her realize the power of Instagram to build her fledgling ...
Beauty Brands Navigate The Legally Murky Waters Of Selling CBD Products Online
On Feb. 19, CBD chocolate maker Not Pot sent an email to customers that ironically may have caused them to want more of the company’s hemp-infused heart-shaped treats. “It’s come to our attention (and disappointment) that our payment processor will no longer support our subscription business,” the email read. “When we asked them why, ...