More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year. While many indie beauty brands were hesitant about joining the Prime Day frenzy in ...
What Smaller Brands And Retailers Can Learn From Sephora’s Diversity Training
In April, the pop singer SZA tweeted that a Sephora employee called security on her while she was shopping at a store in Calabasas, Calif. Following the incident, Sephora closed its locations for an hour-long diversity training on June 5 timed with the retailer’s “We Belong To Something Beautiful” campaign and in ...
Neptune Appoints Schmidt’s Naturals Co-Founder Michael Cammarata CEO As CPG Executive And Investor Interest In The Cannabis Segment Swells
Michael Cammarata, co-founder and former CEO of Schmidt’s Naturals, believes the cannabis consumer products segment isn’t too different from the aluminum-free deodorant segment when he jumped into it five years ago. There’s a sea of small brands—and new ones sprouting like weeds (pun intended)—no clearly dominant forces, escalating interest from consumers and retailers, and ...
Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?
Beauty supply stores have been under siege. Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently-owned businesses, the segment catering to salon and spa professionals has weathered diversion of its merchandise to big-box stores, customers flocking to specialty retailers like Ulta Beauty and Sephora, and competition ...
How Body Positive Is The Beauty Industry Really?
In September 2004, Dove unveiled its groundbreaking Campaign for Real Beauty with an ad for thigh-firming cream. It featured bigger than average models posing in lingerie alongside the words, “New Dove Firming. As tested on real curves.” The contradiction inherent in telling women to feel comfortable in their skin, yet make it firmer wasn’t ...
Do Silicones Deserve Their Bad Rap?
The beauty industry loves villains. Be they sulfates or aluminum, the catalog of beauty bogeymen is long and diverse, which isn’t to say many of them don’t deserve their bad reputations. It’s widely understood ingredients like formaldehyde and plastic microbeads are damaging to human health or the environment. But the evilness of some maligned ...