Does Being Green Make Green?
Beauty brands are increasingly wearing sustainability efforts as badges of pride, touting the ways they’re working to save the environment from supplying refills to offsetting carbon footprints. Do these efforts, which can be tough on the bottom line, make customers more likely to select brands at the point of sale? The answer is—sort of. ...
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise mix over the last two years, beauty sales at drugstores and discount retailers would have been ...
The Biggest Beauty Trends From The First IBE Berlin
When Indie Beauty Media Group, producer of Indie Beauty Expo and owner of Beauty Independent, announced Berlin as the second European location for its indie-only beauty trade show, some questioned the geographical choice. Now with the show successfully in the books—63 brands from more than a dozen countries took over Station Berlin’s ...
Eight CBD Beauty Trends On The Horizon
CBD draws comparisons to caffeine, aspirin, and castor, canola and argan oils. No matter the comparison, the bottom line is that CBD, the cannabis constituent that won’t get you high, is infiltrating every merchandise product category and subcategory in the consumer packaged goods segment. At Beauty Independent, we’ve squirted, spritzed, slathered and swallowed CBD ...
Do The Skin-Fasting, Skip-Care, #NoBuy, #ShopMyStash And Sustainability Movements Add Up To A Pullback In Skincare Spending?
Last week, Alison Wu, the health and self-care guru behind Wu Haus, embarked on a seven-day break from beauty products in response to a Man Repeller article on skin fasting, a practice promoted by the company Mirai Clinical. Her beauty abstinence (no cleanser, makeup, lipstick, serum or moisturizer!), while only lasting a ...
Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand
Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they were talking about,” laughs LeRoux. “We’d Google all the terms.” January Olds, founder of January ...