The Makings Of A Beauty Consumer Today
Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and Macy’s. “The people at Sephora pretty much know me now because I always ask ...
Amazon And The Onslaught Of Egoless Beauty Brands
Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology and Amara Organics. Don’t know them? It doesn’t matter, plenty of people are paying for their ...
Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies
Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and the eye irritation it caused. Now, she visits the med spa bimonthly to maintain lustrous lashes ...
Will Fragrance Be The First Non-Gendered Beauty Category?
Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,” she remembers. “I was attracted to scents that spoke to my mood.” When Berger ...
Beauty E-Commerce Websites Dropped From Shopify Payments Processing Service
Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30 leading natural beauty brands, including Agent Nateur, Ilia, Indie Lee, Josh Rosebrook, Pai Skincare and Vapour Organic Beauty, using Shopify Inc.’s e-commerce platform and ...
The Freelance Economy Is Changing How We Look
When communications consultant Jaime David went freelance, she expected her lifestyle to change. She no longer had to commute to New York from her Maplewood, N.J. home. Schedule flexibility allowed her to tote her two sons to school and grocery shop strategically to miss the early evening rush. But one of the ...