All Some Consumers Want For Christmas Is Self-Care And Compassion
Three years ago, Aromatherapy Associates global CEO and chair Tracey Woodward and her two kids decided it was better to support a local organization than pour money into Christmas gifts for each other. “How much do we need? We’ve got enough,” she says. “We would rather make a donation to someone ...
Third-World Problems: As Beauty Ingredients From Africa Gain In Popularity, The Spotlight Turns To Ethical Sourcing Abroad
The latest ‘it’ ingredients in clean beauty might be dirtier than you think. Renowned for their benefits for skin and hair, moringa, marula and shea butter have infiltrated the beauty segment. Although they’re wildly popular, their paths from sources to shelves are often shrouded in mystery and, along the way, farmers in developing countries ...
Breaking The Code: The Beauty Implications Of DNA Testing
Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his health took a hit. Seeking solutions, he consulted with the scientists and doctors he’d met while ...
Beauty Companies Join The Menstrual Realness Movement
When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and taboo around it,” she remembers. “I didn’t know what to tell my mom and dad. I went to them crying, and I don’t think they were prepared for that. They didn’t ...
Will Ingredient Sourcing Transparency Be The New Label Reading?
As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was really the first time I was introduced to the notion of the lifecycle of ingredients. I ...
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention of influencers is fiercer than ever, and brands may have to shell out more money for ...