Breaking The Code: The Beauty Implications Of DNA Testing
Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his health took a hit. Seeking solutions, he consulted with the scientists and doctors he’d met while ...
Beauty Companies Join The Menstrual Realness Movement
When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and taboo around it,” she remembers. “I didn’t know what to tell my mom and dad. I went to them crying, and I don’t think they were prepared for that. They didn’t ...
Will Ingredient Sourcing Transparency Be The New Label Reading?
As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was really the first time I was introduced to the notion of the lifecycle of ingredients. I ...
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention of influencers is fiercer than ever, and brands may have to shell out more money for ...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on track to generate nearly $400 million in sales this year based on the popularity of Lip Kits containing matte liquid lipsticks and matching lip pencils, beauty product shoppers ...
Makeup Brands Scare Up Halloween Beauty Sales
Makeup brands and retailers are expecting treats for their balance sheets this Halloween. With the National Retail Federation forecasting that U.S. spending for the spooky day will climb 8.3% to a record $9.1 billion, beauty companies morphing customers into goblins, ghouls, ghosts and more are strategizing to secure their pieces (not the Reese’s variety) ...