Personal Care Consumers Go On Armpit Detoxes In Droves
From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple cider vinegar. The remedies worked so well for Edward’s digestive tract that she wondered if they ...
Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers
After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s Toronto spa in the 6,500-person village of Williamsford, Ontario that boasts a post office, general store ...
Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions
Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s new direct-sales cosmetics company, BeCause Cosmetics, is changing the business model by making ...
Is Fast Beauty Starting To Flame Out?
In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three powerful releases annually. This year, she has trouble counting all the products Girlactik is putting out, but figures the final tally of newness will surpass 20 items. “I want to be ...
The Aging Dilemma: To Embrace Or Fight The Inevitable In Skincare Language
Lauren Glassman discovered the news while perusing the magazine selection at her local manicure salon. As she reached for the September issue of Allure and casually flipped to editor Michelle Lee’s note, what she read was nothing short of inspiring. “It was like this gospel ...
Hair Extensions Boom (With Big Help From Instagram)
Stubbly strands don’t make for great selfies. Thanks to the promise of camera-ready results, semi-permanent beauty solutions such as hair extensions are soaring. Wildly popular in the Dynasty-obsessed 1980s, interest in mane extensions has been rekindled due to a perfect storm of social media and accessibility. Moving from ethnic and specialty salons into the ...