Weedwashing: How Brands Are Trying To Cash In On Beauty’s Biggest Trend
Cannabis beauty moved precipitously from the fringes to the mainstream last month when two formidable beauty players, Origins and Andalou Naturals, plunged into the category previously reserved for independent beauty and wellness brands willing to take chances on a risky ingredient. The fresh crop of pot beauty newbies, which ...
What Does The Softening Of The Color Cosmetics Category Mean For Indie Beauty Brands?
Annie Rodriguez and her mother Cindy Holland-Rodriguez just launched natural makeup line Caley Cosmetics to offer a wide range of lipsticks, glosses, pencils and powders infused with tropical botanicals that are good for the skin and smell like an exotic vacation. “Our family has been in cosmetics for decades, and we felt like ...
The Biggest Beauty Trends From IBE NY 2018 You Need To Watch
Indie beauty isn’t to be ignored. During Indie Beauty Expo in New York last month, hardly anyone in the beauty industry did. From large conglomerates like L’Oréal and Johnson & Johnson to the press (Allure, Business of Fashion, New York Times, WWD and Harper’s Bazaar sent editors) and retailers such as Target, Ulta ...
Tween Beauty Products Are The Latest Back-To-School Must-Haves
In 2008, Kim Grustas went on a search for skincare products she considered safe, effective and age-appropriate for her tween daughters. She couldn’t find anything meeting her requirements and channeled her frustration in a manner familiar to many independent beauty brand founders: She started a product line, Good for You Girls. The line ...
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the darkest shade available, and there were never many options,” she says. “Based on my experience, I ...
Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly enjoy their locations. I hate spending money, that’s what it comes down to. I’m one of ...