How Millennials Are Changing Their Beauty Habits As They Approach 40 (Or Not)
Aging is a given. How you respond to it is not. As the older contingent of the millennial generation born from 1980 to 1995 approaches 40, many are embracing the crow’s feet, gray hair and extra pounds that come with crossing into the decade in which Maya Angelou said she dropped pretense. They’re gravitating ...
A Dose Of Digital Drama: Why Selling CBD Online Is Still A Struggle
Less than six months after the much-lauded passage of the Farm Bill legalizing the hemp trade, it’s proving not to be the panacea for CBD product selling many thought it would be. Beauty and wellness brands marketing CBD-infused merchandise online continue to be shut out by digital payment processors and shunned by social ...
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave too often, I get a bad razor burn. I also like rocking some facial hair,” he ...
Does Being Green Make Green?
Beauty brands are increasingly wearing sustainability efforts as badges of pride, touting the ways they’re working to save the environment from supplying refills to offsetting carbon footprints. Do these efforts, which can be tough on the bottom line, make customers more likely to select brands at the point of sale? The answer is—sort of. ...
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise mix over the last two years, beauty sales at drugstores and discount retailers would have been ...
The Biggest Beauty Trends From The First IBE Berlin
When Indie Beauty Media Group, producer of Indie Beauty Expo and owner of Beauty Independent, announced Berlin as the second European location for its indie-only beauty trade show, some questioned the geographical choice. Now with the show successfully in the books—63 brands from more than a dozen countries took over Station Berlin’s ...