A Dozen Big-Time Beauty Trends That Stole The Show At IBE LA 2019
When Indie Beauty Expo traveled to Los Angeles for the first time in 2016, indie beauty was in its infancy and small brands were sorting out their places in the broader beauty industry. What a difference three years makes. The nearly 200 brands exhibiting at IBE LA at the California Market Center last ...
Why The Year Of The Pig Could Fatten Indie Beauty Sales In China
As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie brand founders say, ticking off animal testing, a complicated and pricey registration process, and a beauty ...
Promising For Sustainability, Refillable Beauty Packaging Is A Tough Sell For Consumers And Retailers
Most beauty brands create products to respond to what people want or capitalize on trends. Elate Cosmetics takes a different approach. “We look at what type of package a product will have to go in and how that is going to impact the planet,” says founder and CEO Melodie Reynolds. The makeup company ...
20 Bold Indie Beauty Predictions For 2019
This year served up plenty of indie beauty highs (the president signed the Farm Bill into law Thursday to legalize hemp-derived CBD) and lows (remember when minors were working at a organic personal care manufacturer?). The beauty market saw the auspicious launches of scores of brands, including Apto, Aether,
Is Influencer Unboxing As We’ve Known It Going Extinct?
In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to break the chocolate heart and reveal a Kimoji Heart Fragrance on the inside. The press relations ...
Steep And Staggered Discounts Caused Indie Beauty Sales To Sizzle On Cyber Monday
Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across the e-commerce landscape, Cyber Monday smashed records to become the top digital shopping day of all ...