Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day
For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its history. Despite technical difficulties forcing customers to gaze at cute dog photos instead of deals at ...
Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So
Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion last year, the 36-hour blitz of deals engineered by Amazon to spark purchases during a slow ...
The Backside Is Moving Front And Center In Beauty
Beauty is going bottoms up as butts become the next big to-do in the industry. The move to the rear follows an onslaught of wipes, serums, washes, mists and oils from brands such as The Honey Pot Company, Fur, Lady Suite and The Perfect V formulated specifically for the vulva and bikini area ...
How Hawaii’s Ban On Oxybenzone And Octinoxate Could Change The Sun-Protection Segment
While the clean beauty movement may be winning over retailers, the green beauty movement is striking policy gains. In an explosive act for the sun-protection segment, Hawaii Governor David Ige signed a bill last Tuesday, the day before fireworks were set off across the nation to mark July Fourth, to eradicate two common chemicals, ...
Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack of regulation, retailers have the power to decide the ingredients that make the clean beauty cut ...
Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?
When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for any new beauty brand. “My worry was that, in this day and age of the perfect ...