Vitruvi’s Dynamic Skincare Merges DIY And Customization Trends For The Most Millennial Beauty Mashup Ever
People aren’t defined by one thing. Vitruvi doesn’t believe their skincare should be either. The essential oil specialist has introduced Dynamic Skincare, a customization concept handing control over products to customers by providing them the tools to mix various formulas at home to suit their skin. The concept is centered upon three steps: ...
How Lauren Napier Is Promoting Black Women-Owned Luxury Brands This Holiday Season
Lauren Napier has brought together 10 black women-owned beauty, fashion and lifestyle brands for a giveaway of more than $1,000 worth of covetable goods, including a Monrowe hat and set of Marie Hunter Beauty lipsticks, to help them gain holiday season traction. “I [didn’t have] the budget to compete with ...
Khulan Davaadorj, Founder Of Mongolia’s First Organic Skincare Brand, Has Overcome Flooding, Theft, Copycats And More To Build A Global Business
The ups and downs of Khulan Davaadorj’s entrepreneurial journey could give a roller coaster a run for its money. The founder of Lhamour, Mongolia’s first organic skincare brand, has dealt with theft, flooding, copycats and distribution setbacks, but they haven’t stopped her quest to put her home country on the beauty map. Davaadorj ...
Indie Beauty Brands Increase Their Involvement In Giving Tuesday
In 2017, Giving Tuesday generated more than $300 million in online donations and nearly 22 billion social media impressions from consumers across some 150 countries seeking to make purchases with a purpose. This year, the numbers are expected to grow as shoppers continue searching for meaning amid consumerism. Beauty brands are increasing their involvement ...
Women-Led Wednesday Joins A Crowded Stretch Of Shopping Holidays To Spotlight Female Entrepreneurs
Mark your calendars to celebrate Women-Led Wednesday tomorrow. Haven’t heard of the shopping holiday? It may not be a female-centric counterpoint to Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday yet, but the concept is getting underway to bring attention to the nearly 12 million U.S. companies owned by women. ...
What’s Behind The Epidemic Of Similar Packaging In The Beauty Industry?
Herbivore is not an identical twin, triplet, quadruplet or quintuplet, but the brand has many lookalikes in the beauty industry. And it’s not alone. Whether it’s Pat McGrath Labs, Fenty, Rodin Olio Lusso, Beauty Bakerie or Juvia’s Place, competitors are releasing products with packaging that closely resembles their designs. The rash of sameness ...