Indie Beauty Media Group Expects Record Buyer Turnout For Fifth Anniversary IBE New York Show
Indie Beauty Expo will return to New York City next month to celebrate its fifth anniversary with the biggest show yet. IBE New York 2019 will take place Aug. 21 to 22 in Manhattan’s 133,000-square-feet Pier 94 and share the massive hall with a new companion event, Uplink Live, an exhibition for ...
Butt Battle: Bawdy Beauty Alleges Yes To Copied Its Sheet Mask For The Backside
Bawdy Beauty, the brand behind colorful butt sheet masks sold at Ulta Beauty, Credo, Free People and Urban Outfitters, is accusing mass market skincare staple specialist Yes To of copying its signature derrière care. On Monday, Yes To revealed in a post on its Instagram account that it would be selling the ...
What’s In A Brand Name? For Mineral Sunscreen Specialist Sconset, It Makes All The Difference
When Tera Washburn, her two sisters and mother (Tori, Jacqueline and Patricia, respectively) were developing their sunscreen brand three years ago, the name they selected, Clean, wasn’t a ubiquitous term. “It was before ‘clean’ was trendy and the description of a beauty section,” says Washburn. “We realized clean could also refer to everything from ...
Sahara Rose Receives A Makeover To Inspire Moms To Prioritize Self-Care
Since its launch in 2017, Sahara Rose has encouraged women to make their skincare routines rare moments of decadent me-time. Now, it’s clearly communicating to them about that purpose. The skincare brand has stepped up its website, packaging and messaging to convey that it provides a captivating staycation in a bottle. The improvements ...
DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University
Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course capped off by a final exam providing information on bacteria, the microbiome, probiotics and the brand ...
Four Areas Of Opportunity In The Enormous Wellness Market
Most activities seem to fall under wellness these days. Ever had a shot of wheatgrass? Done a bit of yoga? Tried a product with CBD? Slept? At a recent panel discussion in Los Angeles, 100% of attendees raised their hands to answer these questions in the affirmative. Based on the unanimous show of hands, ...