A Cleanse That’s Made For Your Mouth: Alka-White Unveils A Five-Day Oral Health Reboot
Alka-White is here for mouths that need a reboot. Founded by holistic dentist Lewis Gross and his son Arden Gardell, the recently revamped brand has developed a five-day cleanse to balance oral pH for fresh breath, strong tooth enamel and diminished sensitivity. During the cleanse, Alka-White users dissolve its tablets in two ounces ...
Don’t Call It A CBD Brand: Plant People Is Diversifying Its Message Beyond The Trendy Ingredient
In a beauty and wellness ecosystem saturated with CBD, Plant People is looking to differentiate itself by going beyond the ubiquitous three-letter acronym. While CBD is a part of the forward-thinking hemp-based brand’s products, it’s not the whole of what it does. Reinforcing its broader positioning, Plant People doesn’t talk about CBD in ...
New Look, New Functionality And Free Trial Period For Uplink In Anticipation Of Uplink Live
Beauty Independent has launched a new version of Uplink, its digital marketplace of solution providers. Uplink will be free for visitors to the indie beauty publication’s website to use during a trial period that will extend through Uplink Live, an expo showcasing solution providers that’s a companion ...
How Clarisonic Co-Founder Robb Akridge Is Prepping For His Return To The Beauty Device Category
The buzz Robb Akridge is generating isn’t from his Clarisonic. The co-creator of the iconic facial cleansing brush is returning to the beauty device segment early next year with a new brand that he’s readying to take down a similar path to his previous company, which was acquired by L’Oréal in 2011. “My ...
Five Rising Black Woman-Owned Beauty Brands To Put On Your Shopping List
For most of the modern beauty industry’s history, black-owned beauty brands weren’t getting the mainstream credit or visibility they deserved. Now, with growing recognition of the strong demand for skincare and haircare catering specifically to black women, we’re finally witnessing a shift within the beauty world to recognize the relevance and sales potential of ...
Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies report the journey from product concept to store shelf is two years, a Business of Fashion ...