Crave Skincare Changes Its Name To Code Of Harmony And Opens A Skin Studio
Crave Skincare, a CBD pioneer in the indie beauty segment, is separating itself from the trend-driven crowds with a new name and storefront. The brand has become Code of Harmony and is set to open an 850-square foot physical location in Long Beach, Calif., on Thursday. While cannabidiol or CBD, a non-psychoactive constituent ...
Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing
Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current inside-out craze and originally targeted fitness fanatics then the prime audience for protein powders. But the ...
Founder Annie Tevelin Is Taking SkinOwl Beyond The Bottle With A Podcast, Self-Care Supper Series And More
SkinOwl founder Annie Tevelin has a team of three who make, fill and ship the brand’s 19 stockkeeping units out of her kitchen. With a presence in clean beauty shops like Credo and The Detox Market, bigger retailers calling, and sales tripling in each of the five years SkinOwl has been ...
Social Impact Matters To Natural Skincare Shoppers In The U.K., According To A New Survey
British natural beauty customers are a principled bunch. In a survey conducted last month, nearly 700 of them revealed ethics is the number-one reason for their preference for skincare from natural brands. Over the coming year, 82% plan to reduce plastic waste through natural skincare buys, 72% expect to check the business practices ...
The Detox Market Jumps Into The Clean Beauty Brand Marketplace With Detox Mode
The Detox Market has entered brand mode with Detox Mode, its first in-house product offering. The retailer is starting the brand with a single $32 item – universal body, face and hair dry oil Altogether Oil – proclaiming its proposition to accessibly address gaps in the green beauty market. Detox Mode is expected ...
Five Beauty Brand Founders’ Takes On Why The Fenty 40 Shouldn’t Be The Shade Inclusivity Gold Standard
When Rihanna launched Fenty Beauty last year, she set the bar for complexion shade ranges by offering 40 colors of Pro Filt’r Soft Matte Longwear Foundation right off the bat. Consumers and editors alike lauded the pop star for her commitment to inclusivity, and Time magazine recently named Fenty Beauty one of 2018’s most ...