Striking Gender-Neutral Skincare Brand Schaf Strikes Out From Canada To Grow Its U.S. Presence
During a nearly two-decade career as a commercial photographer, Peter Schafrick has specialized in high-speed snaps of liquid splashes and crashes. He’s captured fluid whooshing out of razors, whizzing around shampoo bottles and splattering upon the impact of cream cleanser. Schafrick’s path as a beauty entrepreneur has been sluggish by comparison. He’s expanded ...
What To Expect At The First IBE Berlin
The first Indie Beauty Expo Berlin will take place at Station Berlin in the center of the German capital city today and tomorrow. The show will feature over 60 brands from a dozen countries, including Ghana, Australia and Italy. It is the second international ...
Who’s Afraid Of Amazon’s New Skincare Brand Belei? Not Indie Beauty Entrepreneurs
On Wednesday, a new skincare brand’s charcoal mask, retinol moisturizer, ferulic acid serum and peptide eye cream were splashed atop the Amazon landing pages of presumably millions of American beauty consumers. Called Belei, the brand garnered extraordinary visibility for its premiere, and that’s because its ubiquitous corporate parent and distribution partner are one ...
Retail Buyer And Consumer Favorites From IBE LA Revealed In The Anthology Of Independent Beauty
Indie Beauty Expo Los Angeles 2019 attendees were hungry for ingestibles, skincare and clean color cosmetics. That’s the finding of a post-expo consumer and retail buyer survey covered in IBMG’s Anthology Of Independent Beauty for the fourth edition of IBE LA. The publication recaps the trade show and BeautyX Media & Influencer Summit held ...
Helias Embraces Product Traceability To Convey The Purity Of Its Essential Oils
In the sometimes-sketchy world of essential oils, Helias is publicly substantiating its purity by making its product origins traceable. Beginning late next month, consumers will be able to enter batch numbers displayed on the aromatherapy brand’s bottles into its website to access information on the specific contents of the bottles and the lab ...
Why Ingestible Brand Golde Turned Away Investors (For Now)
In November, Trinity Mouzon and Issey Kobori were faced with a decision about whether to accept outside capital that could potentially accelerate sales of their brand, Golde, and ease some of the small business burdens occupying their daily work lives. They had a handful of seed funding offers on the table, but chose ...