Restorsea, SpaRitual And Other Indie Favorites Win IBE Best In Show 2018 Awards
Reflecting the range of indie beauty itself, the 28 brands Indie Beauty Media Group revealed today as 2018 Best In Show winners run the gamut from months-old skincare upstart O’o Hawaii to 15-year-old veteran hand and nail care specialist SpaRitual. The 30 categories is up from 28 the previous year. After the ...
The Story Of The Pizza Palette That Broke Social Media Feeds
Last January, Glamlite Cosmetics founder Gisselle Hernandez was sick and tired of being bullied for her weight, and depressed about the state of her business, which wasn’t matching the buzz it generated two years earlier, when it was one of the first companies to sell selfie lighting. Hernandez turned to pizza for comfort, ...
How Natural Beauty Brand 100% Pure Took Over Distribution To Control Its Own Destiny
Ric Kostick, co-founder and CEO of 100% Pure, has a confession to make. “I’m not that good at convincing buyers to take the brand,” he says. “We aren’t really partnered with any big retailers, and it might be my fault.” Kostick is a bit too hard on himself. In 2005, 100% Pure premiered ...
Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season
The holidays can be hectic even when you’re not running an indie beauty brand. Factor in handling Black Friday deals, Cyber Monday shipping issues and the Boxing Day rush—and you’ve got a very stressful season for small business owners. Beauty Independent spoke to eight beauty brand founders and executives about the challenges they’ve faced ...
How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup
Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On Sunday, the Golden Globes red carpet, where actor Rami Malek sported the Tinted Face Oil before ...
Goodbye Sameness, Hello Separation: Bella Aura Changes Its Look To Stand Apart From The Clean Beauty Pack
Miron glass packaging has many great qualities, but originality isn’t one of them. Bella Aura has moved away from it as part of a revamp intended to distinguish the brand from the clean skincare crowds and help it make inroads at U.S. stores. Its updated look features bottles with a single curved side ...