Billion Dollar Brows Angles For A New Audience With Mass-Market Offering Arch
Beauty shoppers don’t need a billion dollars to achieve bangin’ brows. Billion Dollar Brows is introducing mass-market range Arch with brow pencils, pomades, gels and tools under $10 as a low-priced alternative to its signature masstige collection. The range will debut within weeks at Hush, and is expected to follow up ...
Makana’s New Clean Packaging Reflects Clean Ingredients
Makana has stripped packaging down to its essence. Just like there’s no excess inside the brand’s products — its candles contain 100% soy wax, lead-free cotton wicks and phthalate-free essential oil fragrances — there’s no excess on their outsides. After a rebrand, gone are colors and Makana’s stylized logo. Gone are decorative leaves ...
Experts Discuss Cross-Border E-Commerce, Consumer Sentiment And The Chinese Market During An Evening Of Global Beauty Insights
Beauty influencers aren’t as influential as they once were — or so proclaims Sharmadean Reid MBE, founder of London’s WAH Nails and strategic advisor to European online beauty retailer Feelunique. “More women look to their own peer group for influence than they do to YouTubers or bloggers,” she said. ...
Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands
After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be a multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David Rosenblatt, former general manager for North America at Moroccanoil, the emerging beauty industry player aims to ...
The Dirty Lamb’s Ahlam Abbas Goes For The Gold With The Launch Of Dirty Lamb Luxe
This Dirty Lamb has a golden fleece. Ahlam Abbas is introducing Dirty Lamb Luxe The Coffee Mask, a $70 prestige version of her skin and body care brand’s signature Turkish Coffee Mask that’s teeming with rose water and 24-karat gold. Launching in March, The Coffee Mask will mark the debut of ...
Violet Botanical Skincare Harkens Back To Ancient Times To Ready Products For The Present And Future
Robbin Turner is queen of the beauty industry. Well, that might not be quite true (yet), but the founder of Violet Botanical Skincare has brushed up on her knowledge of the period of Egyptian pharaohs and queens to put a new coat of polish on her brand. She’s revamped its packaging with references ...