Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind Evelyn Iona Cosmetics is counting virtual ballots in a tight race between a ...
American Provenance Births Baby Products For Cool Dads
American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby wash avoid pink and blue tones in favor of pale green in the packaging, and rattles ...
Indie Beauty Expo Heads To London With Future International Destinations TBD
Indie Beauty Expo is traveling to London next year for its first international trade show. Taking place in October at The Old Truman Brewery, the London edition of Indie Beauty Expo (IBE) will present 80 to 100 emerging beauty brands to European retail buyers, editors, influencers and beauty shoppers. IBE has ...
Strange Bedfellows: Politics And The Workplaces Of Beauty Brands
Should politics be off-limits in the offices of beauty brands? In the 220 days since Donald Trump assumed the presidency, beauty entrepreneurs have grappled with whether to hash out public affairs with their employees or leave the political chitchat for outside the environs of their brands. Sharing approaches to political banter with Beauty Independent during ...
Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty
Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices. Following a health scare, Biggers reexamined her beauty arsenal and discovered it lacked a natural brand ...
Beard Balm Founder Delivers The Goods And Builds Sales By Bike
If you spot a fellow with a sizable beard toting natural grooming products around Detroit on a Schwinn, wave hello to Jon Koller, the founder of Beard Balm. About a year-and-a-half ago, he established a bicycle route to service some 30 salons, barber shops, hardware retailers, party stores and ...