Ingestible Brand Majka Hits The Market To Nourish New Mothers
After giving birth to her son in June 2016, Lorena Garcia quickly realized that the social media depiction of motherhood isn’t exactly reality. “I went back to work in two weeks because I own my own business and, by month three, I was exhausted and physically depleted. What was shocking to me was that ...
La Brûmée Reinvents Hair Mists As Luxurious, Natural Fragrance Experiences
La Brûmée founder Anne-Claire Walch’s infatuation with scent dates back to summer holidays she spent as a child in the perfume capital Grasse. “I remember wandering in the lavender fields and the botanical gardens and taking DIY perfumery classes with my friends,” says Walch, a native of France who now lives in London. ...
There Are No Lofty Prices At Luci, Just Lofty Expectations For Products
Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack a punch without prices that pack a wallop. Luci, which is the Italian word for light ...
New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters
Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the rest and conquer store shelves starting with Credo by June. Formulated with a performance-driven, safety-first ...
Yubi Beauty Offers A Hygienic Alternative To Smearing Foundation With Fingers
Yubi Beauty is your fingers, only better. The new cosmetics tool brand from M&A attorney Adiya Dixon Wiggins is launching with two ergonomically-designed applicators to smooth makeup on faces with precision and without worries about hygiene issues. The applicators come in brush and sponge options that hug hands with ring-shaped grips. “Cosmetics formulas ...
Holly Harding Returns To Beauty With High-End Brand O’o Hawaii And A Healthy Approach
If you had a second crack at a beauty business, what would you do differently? Holly Harding is attempting not to let professional aspirations diminish her wellbeing as she embarks on O’o Hawaii, a premium skincare brand launching April 15 that’s the former owner of Bubble Shack Hawaii’s sophomore act in the beauty ...