For New Clean Brand Eighth Aura, Skincare Goes Far Beneath The Surface
Brie Wilde started developing her brand Eighth Aura three years ago, but it was only when her severe asthma led to hospitalization in January that her concept for it crystallized. “It wasn’t just the physical that was weighing me down, but also the mental. You have to take care of yourself every single ...
QVC Founder Joe Segel Believes CBD Is Haircare’s Next Big Thing
Joe Segel has founded over 20 companies, notably QVC and, more recently, HairRx, a customized haircare system launched in 2017. Rather than sit back and chill, Segel has taken up the difficult task of competing in the crowded CBD beauty space. “I’ve been a serial entrepreneur my entire life,” he says. “When I ...
Small-Batch Beauty Brand Cult Of Treehouse Puts Good Vibrations In Its Bottles
There’s nostalgia brewing for the 1960s and 1970s before natural skincare brands flooded huge chains and became coveted by investors seeking big returns. Harkening back to the hippie heyday, Kari Molvar writes in T The New York Times Magazine that it was a moment when “wellness didn’t feel like a marketing concept” and ...
Five Dot Botanics Aims To Be More Than Just Another Minimalist Indie Beauty Brand
Indie beauty brands are becoming mainstream. Just look to Sephora and Ulta’s battle for up-and-comers as proof. New beauty companies have emerged at a rapid pace over the last several years, providing customers with greater options than ever before and expanding the market to include purpose-driven brands not controlled by multibillion-dollar corporations. “Now, ...
A First Look At Six Brands Launching At IBE NY 2019
The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful way to come to market, many are betting on Indie Beauty Expo. Of the 250 ...
Cloud CBD Is High-Heel Shoes Wearers’ Pain-Relieving Solemate
A red-carpet jaunt shouldn’t result in seriously sore feet—and neither should a sashay down an office hallway. Founded by marketing and business strategist Faye Postma, new brand Cloud CBD has a solution to the stubborn problem of uncomfortable high-heel shoes. Its hero product Kushon, a liquid-to-powder pain-relief roll-on with 100 milligrams of broad-spectrum ...