Smudge Is Spreading Spiritual Connection Through Subscription Boxes
With wellness practices ascending from self-care to spirituality, Smudge is launching as a New Age-meets-the-digital-age shaman in a box delivering smudge sticks, crystals, beauty tools and more to people longing to detach from their devices. Created by friends Lara Corey, Luigi Aldon and Christopher Klotzbach, the subscription service promises to be a metaphysical ...
New Brand Clean’s Mineral-Based Sunscreens Stand Out In A Shelfie But Not On Skin
From some beauty products, women will try brand after brand and still not land on a formula they like. Mascara is frequently frustrating. Foundation is another struggle. But sunscreen is perhaps the most disappointing product of all. Tera Washburn’s sunscreen search always ended in an unsatisfactory purchase. Products would either contain chemical ingredients she ...
First Came Crystals, Then Came Reiki?: Hemsley Organics Wants To Popularize Reiki Skincare
Crystals, Ayurveda and traditional Chinese medicine have moved from alternative to mainstream in the skincare segment. Reiki could be the next peripheral healing practice that goes big in beauty. In these anxiety-riddled times, British skincare brand Hemsley Organics believes the energy-balancing therapy could be compelling to consumers willing to experiment with unconventional wellness ...
Aleph Beauty Enters The Clean Cosmetics Segment With Purposeful Multipurpose Products
Aleph Beauty’s promise to busy women is they don’t have to watch lengthy YouTube tutorials to figure out its products. The new Auckland-based clean cosmetics brand from Emma Peters, a veteran makeup artist and founder of former beauty e-tailer Belle & Sage, kicks off with multifunctional items, including Concealer/Foundation and Cheek/Lip Tint, that ...
New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence
During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades, but nothing hit the mark. “She said, ‘I really wish I could blend this Dior shade ...
Pangea Organics Founder Joshua Onysko Is Building A Syndicate Of Clean Beauty Brands And Alpine Provisions Is The Latest Addition
Joshua Scott Onysko is both a mountain and modern-day Renaissance man. He moved to Vermont from Rhode Island when he was 17 and fell in love with nature, eventually landing in Boulder, Colo. He dabbles in poetry and abstract painting, taught himself perfumery and is well on his way to building a clean beauty ...