P&G Veteran Francesco Urso’s New Brand The Wolf Project Draws Men Into The Sheet Mask Craze
Francesco Urso, founder of men’s skincare brand The Wolf Project, considers himself the average man. “If I enjoy skincare, I feel my friends will enjoy it and, if I go beyond my friends, there’s a bigger market,” he says. “Men’s skincare is only 5% to 10% of what women’s skincare is, but the ...
Bra In A Box Is Making Pasties Convenient And Comfortable To Grow Their Popularity Beyond Proms And Parties
Product ideas often come from life’s stubborn annoyances. Such is the case with Bra In A Box, the brand behind a patent-pending silicone box that holds nipple covers for easy storage invented by mother-daughter duo Penelope Przekop and Phoebe Horak. The nipple covers called Nipco consist of a thin layer of plastic filled ...
“For The Type A Person”: Ana Rosenstein Created CBD Vitamin Brand Kaleidoscope To Work As Hard As She Does
New CBD vitamin brand Kaleidoscope is out to put the stoner stereotype of cannabis users to rest once and for all. “CBD is not some weird hippie dippy product. It’s for the Type A person who needs to be more productive and doesn’t want to fall in asleep in the morning or wants ...
Meet The Brand Striving To Make India Known For Sophisticated Luxury Skincare
Growing up, Paayal Mahajan was the bullied chubby kid. By 30 years old, after enduring decades of ridicule over her size—she was 263 pounds at her largest—she dedicated herself to losing weight, an arduous task that took a toll on her skin. “My skin, which was my pride and joy, started to show all ...
Is It Possible To Create Truly Gender-Inclusive Scents? Scentbird’s New Brand Confessions Of A Rebel Is Banking On It
Many scents by emerging perfume brands purport to be unisex, but most aren’t actually appreciated by both men and women, according to Scentbird. With its new standalone brand Confessions of a Rebel, the subscription fragrance company is out to prove it’s possible to build scents that truly cross gender boundaries. The brand’s ...
The Latest Venture From The Entrepreneurs Behind Y7 Studio Uses Music To Make Meditation Less Intimidating
The creators of iconoclastic bicoastal yoga chain Y7 Studio are looking to shake up the mindfulness market with a new app-assisted musical meditation system called Wave.