New Brand Cardon Harnesses K-Beauty Technology To Make Men’s Skincare Better
While classmates at University of Pennsylvania’s Wharton School MBA program, Narae Chung tried to convince Jacqueline Oak to join her embryonic men’s skincare brand. Busy building a small business financial planning tool, Oak kindly declined, but agreed to help her friend set up a consumer focus group to provide insights on men’s personal maintenance ...
A Rising Brow Star On The LA Scene, Giselle Soto Prepares To Build A Brand
Los Angeles has spawned many of the eyebrow segment’s most famous pluckers. Think Anastasia Soare, Kelley Baker, Tonya Crooks and Damone Roberts. Giselle Soto wants to join their ranks. The brow artist, who counts Destiny’s Child’s Michelle Williams and Fifth Harmony’s Normani as clients, is developing a line of vegan brow products that ...
Street Art-Inspired Brand Graffiti Collective Transforms Skincare Into Creative Self-Expression
Graffiti Collective is inviting beauty consumers to unleash their inner artists. The new skincare concept from beauty industry veteran Sheila Patel, who spent 11 years largely in brand and product development and management roles at Bath & Body Works, is combining performance-driven skincare for adults with the exuberance of finger-painting, the favorite children’s ...
Skyrocketing Men’s Skincare Business Brickell Breaks Into The Women’s Segment With New Brand Eight Saints
Josh Meyer wasn’t surprised to discover that almost a third of the customers for Brickell Men’s Products, the men’s skincare brand he founded with best friend Matt Bolduc, are women. However, he was surprised to discover those women were largely buying its products for themselves. “They went to Amazon and looked for natural ...
New DTC Beauty Brand CTZN Transcends Country, Ethnicity, Race And Gender Barriers With 25-Shade Nude Lip Product Range
As the population of beauty entrepreneurs diversifies, so do the products available to beauty consumers. Aleena, Aleezeh and Naseeha Khan, Los Angeles-born, Dubai-raised sisters of Pakistani descent, are the latest to bring their unique perspectives to bear on the beauty industry with a new London-based brand called CTZN Cosmetics starting with 25 nude ...
CBD Today, Something Else Tomorrow: New Brand Bevara Is Driven To Keep Up With The Changing Skincare Market
Bevara Skin Care is named for the Swedish word for “preserve,” but preserving the status quo isn’t its MO. Founder Christian Ferm is dedicated to constantly refining the new brand, which is launching with a clay mask, moisturizer, cleanser and eye serum priced from $40 and $115, to keep up with the changing ...