A Trio Of Doctors Takes FixMD To QVC
FixMD isn’t a fan of hero ingredient worship. Launching on QVC by next month, the skincare brand from Las Vegas plastic surgeons Goesel Anson, Terry Higgins and Michael Edwards puts a panoply of antioxidants, stem cell technologies and peptides in its four debut products rather than depending on a lone miracle ...
This Sibling Duo Started A Simple Skincare Line For Unfussy Guys
Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years do. “They would ask me questions about how to deal with a whole host of issues ...
Schmidt’s Naturals Pushes Beyond Pits
Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of whether the bounds of specialization can be broken to entice shoppers and stores to a diverse ...
Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio
Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next month houses 30 taps of numbered fragrances described in 500 characters or less with no brand ...
Joon Bottles Persian Secrets For Shiny Strands
Shiva Tavakoli is coming into her own in the beauty industry, but not by leaving her roots behind. The daughter of Frank Tavakoli, a haircare veteran who sold the salon chain TGF to Regis, and established cosmetics firms Shiva Labs and 21st Century Laboratory, Tavakoli has launched the company Wildersense with her brother Kayvon ...
This New Brand Will Class Up Your Bath
Kimberly Barnes can’t help but tinker outside her main charge. When she worked in real estate, dabbling in bath bombs on the side led to the launch of the brand Fizz & Bubble a decade ago. As Fizz & Bubble took off, Barnes still couldn’t stay ...