New Incubator Haris Wellness Launches High-Powered CBD Brand Safi
Haris Wellness, a new beauty and wellness incubator, is packing a punch with its first brand Safi. Entering the exploding CBD field, Safi distinguishes itself with high concentrations of the cannabis ingredient in isolate form and thorough product testing. It’s starting with five pain and stress management items—Daily Soothing Moisturizer, Intense Relief Cream, ...
HiBar Addresses The Beauty Industry’s Plastic Problem By Encouraging Bottle-Free Showering
Dion Hughes calls the shower that sparked his brand HiBar an uh-oh moment rather than an aha moment. Returning home to Minneapolis after a trip to Mexico, where he was unnerved by the sight of a beach covered in plastic, he hopped in for a quick wash, and noticed shampoo and conditioner bottles ...
New Brand Bejbiskin Wants To Be Your Everyday Skincare Acid Companion
For the longest time, Francesca Marino didn’t do too much homework before buying skincare products. “I’d just walk into a pharmacy and read product labels and packaging, and decide based on that,” she recalls. “I figured they had to be good for my skin or, at the very least, not be bad.” The shopping ...
Beauty Entrepreneur Samira Far Updates TP To Be Glamorous And Green
Toilet paper doesn’t have to look like crap. After selling Southern California nail salon chain Bellacures in 2017, Samira Far has returned to the entrepreneurial arena with No. 2, a new brand modernizing the design and sustainability profile of the bathroom staple. It hits at the intersection of two trends: a burgeoning ...
From Makeup Artist To Podcaster To Product Creator: Cassandra McClure Launches Lash Binder Tool
Professional false eyelash applications look great, but they can cost a pretty penny. At-home applications are affordable, but the results often scream amateur hour.  Celebrity makeup artist, Beautycounter educator and Clean Beauty Podcast host Cassandra McClure set out to make great-looking false lashes achievable on an at-home budget 
New Brand Tower28 Gives Consumers With Sensitive Skin The Cool Cosmetics They’ve Been Missing
For Tower28, being sensitive is cool. The new beauty brand from Amy Liu, a veteran marketer with stops at Smashbox, Kate Somerville and Josie Maran on her resume, is making it OK—even exciting—to acknowledge and address the red, inflamed, itchy, dry and allergy-prone skin that impacts more than half of American women. ...