Friends Don’t Let Friends Use Lousy Masks: Besties Kayla Bertagna And Lisa Ballstaedt Create Soon Skincare After A Mediocre Masking Experience
During a girls’ trip to Puerto Vallarta in March last year, friends Kayla Bertagna and Lisa Ballstaedt were playing around with Korean sheet masks when they realized the slippery, goopy, serum-soaked sheaths weren’t as easy or awesome as they expected. “We all laughed at each other because we looked ridiculous, and we were asking, ‘How long do ...
Curly Hair Product Pioneer And DevaCurl Co-Founder Lorraine Massey Returns To The Spiral Scene With New Brand CurlyWorld
Lorraine Massey, co-founder of DevaCurl, has entered the curly haircare world again with the brand CurlyWorld. The new brand is starting with four products priced from $30 to $36: hair and scalp cleanser ShamFree, conditioner Terms and Conditions, toner With or Without Hue, and shine gel Leave-in Lover. CurlyWorld, which is targeting premier ...
New Natural Brand Vo Beauty Puts Its Multi-masking Philosophy Into Practice At Hudson’s Bay
“People are putting too much clay on their face,” says Diana Vo. The veteran aesthetician and founder of Vo Beauty isn’t completely against clay for skincare purposes. In fact, her new natural brand, which is rolling out to Hudson’s Bay locations this month, features products with kaolin and rhassoul clays, but they’re elements ...
Aïmara Coupet’s New Makeup Brand BelleRadiance Stands Up For Inclusivity In The Clean Beauty Segment
During a decade at L’Oréal and Sephora, Aïmara Coupet didn’t confront the complications of creating complexion products for women of color. That changed when she became marketing director of Black Up Cosmetics seven years ago and transitioned to consulting four years later, where she honed an expertise in inclusive makeup before Fenty hit the ...
Self-Professed Diva Kimba Williams And Doctor Barbara McLaren Created Kushae As A Natural Feminine Care Brand For Today
Kimba Williams and Barbara McLaren could hardly be more different. Williams, a former pharmaceutical sales consultant with a megawatt smile and confidence to match, is a self-proclaimed diva never at a loss for words or ideas. McLaren, a veteran OB-GYN with a studied manner, is considered with her comments and deliberate in her decisions. ...
Myro Has Racked Up A 16,000-Person Waitlist And $2M In Funding To Prove Native Won’t Be The Only DTC Natural Deodorant Success Story
Do millennials stink differently than everyone else? Maybe not, but the products they want to use to banish their stench are different or at least that’s what Greg Laptevsky is banking on to grow his new Instagram-worthy natural deodorant brand Myro. “We want to do for deodorant what Tesla did for Prius,” he ...