Summer’s Over: Beauty And The Business Of College Bookstores
Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she was severely disappointed. Stanford’s bookstore is a beauty desert in a segment that’s increasingly fertile ground ...
Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials
Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail partnership, bold branding and straightforward zit-fighting stickers soaked in salicylic acid, vitamin A and ...
Indie Beauty Expo Heads To London With Future International Destinations TBD
Indie Beauty Expo is traveling to London next year for its first international trade show. Taking place in October at The Old Truman Brewery, the London edition of Indie Beauty Expo (IBE) will present 80 to 100 emerging beauty brands to European retail buyers, editors, influencers and beauty shoppers. IBE has ...
Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies
Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and the eye irritation it caused. Now, she visits the med spa bimonthly to maintain lustrous lashes ...
Houston Beauty Community Takes Stock Of Hurricane Harvey’s Personal And Professional Toll
Hurricane Harvey’s high winds, pounding rain and the resultant torrential flooding have wreaked havoc on populous cities in Texas, particularly Corpus Christi and Houston, killing 10 people, injuring countless others, and sweeping commercial buildings and homes in its wake. The beauty industry hasn’t been spared from Harvey’s wrath. Beauty Independent checked in with founders and ...
These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)
Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their bath brand Da Bomb Bath Fizzers into 700 Ulta Beauty locations to bring its total retail ...