Sex Talk At The Point Of Sale
When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo play into the exchange with the jujitsu skills of a mother sneaking kale into her kid’s ...
Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind Evelyn Iona Cosmetics is counting virtual ballots in a tight race between a ...
Butter Elixir’s Lorenza Pintar Relies On Gut Instinct To Guide Growth
Lorenza Pintar has no grand plan for her brand Butter Elixir. It entered Saks Fifth Avenue last month at the Wellery, the fitness and wellness concept that’s brought salt rooms, exercise classes and fat-freezing treatments to a department store setting, but it wasn’t a carefully-thought-out strategic move. Jason Bander, general manager of LifeThyme ...
The Dawn Of Dispensary Beauty: Inside The Business Of Selling Cannabis Personal Care
During an otherwise ordinary Monday morning in August, Aillea owner Kathryn Dickinson was on a tough assignment for Beauty Independent doing reconnaissance at Denver marijuana dispensaries. She’d never entered dispensaries before, and her mission was to scout out the beauty and personal care inside them. Dickinson’s dispensary sleuthing started with SmokinGun Apothecary. Not ...
Beauty Brand Founders Leave Affected Florida Areas To Spare Businesses From Irma’s Wrath
After touching down in the Florida Keys on Sunday, Hurricane Irma took its last major swipe at the state on Monday, leaving behind flooding, blackouts, lost retail sales, damaged structures and vehicles, and at least four people dead. Many beauty brand founders and executives based in the areas affected by the massive hurricane, which ...
The Lemon Laine Oil Bar Makes Wine Bars Seem So Yesterday
There are some wine shoppers who buy Two Buck Chuck at Trader Joe’s, throw back a few glasses and call it an evening. Then, there are those who frequent wineries, discuss distinct bouquets and relish information about the perfect farming conditions for their varietals of choice. In beauty, there’s no ...