From Makeup Artist To Podcaster To Product Creator: Cassandra McClure Launches Lash Binder Tool
Professional false eyelash applications look great, but they can cost a pretty penny. At-home applications are affordable, but the results often scream amateur hour.  Celebrity makeup artist, Beautycounter educator and Clean Beauty Podcast host Cassandra McClure set out to make great-looking false lashes achievable on an at-home budget 
New Brand Tower28 Gives Consumers With Sensitive Skin The Cool Cosmetics They’ve Been Missing
For Tower28, being sensitive is cool. The new beauty brand from Amy Liu, a veteran marketer with stops at Smashbox, Kate Somerville and Josie Maran on her resume, is making it OK—even exciting—to acknowledge and address the red, inflamed, itchy, dry and allergy-prone skin that impacts more than half of American women. ...
Teen Wellness Brand Blume Is Growing Up With $3M In Funding
Blume is out to make a tumultuous life transition a little less so by providing teens and tweens natural skincare and period products they can trust. Now, it’s making a business transition from early startup to budding consumer packaged goods contender a little less tumultuous by raising $3.3 million from Felicis Ventures, Victress ...
Men’s Brand Maapilim Pops Up In A Chic Manhattan Showcase For Its Haircare And Skincare
Maapilim is experimenting with its own retail by popping up in New York. The Tel Aviv-based stylish men’s brand’s temporary 350-square-foot Nolita location on Elizabeth Street puts its haircare and skincare in front of shoppers in a city where it’s seen high customer conversion rates and lifetime values online. The pop-up comes as ...
Love Always, Liz CBD Attempts To Stand Out From The CBD Crowds With Affordability, Quality And Femininity
Liz Sprinkle doesn’t think women should have to overpay or settle when it comes to CBD products. At her brand Love Always, Liz CBD, quality is king (or should we say queen?)—and its quality comes from high-caliber sourcing and strict ingredient testing. “Anyone can put CBD oil in a bottle, slap a label ...
A New Department Store Narrative: Story Launches Inside Macy’s With A Rainbow Of Color And Wide Array Of Indie Brands
Stepping out of the bright sunlight into Macy’s at South Coast Plaza in Costa Mesa, Calif., a rainbow of eclectic products never before offered at the retailer is a surprise to shoppers expecting the standard department store selection. As part of Macy’s shop-in-shop retail concept called Story, a wide range of beauty, wellness, ...