When Ulta Beauty Came Calling, Terra Beauty Bars Was Ready
Many beauty startups aren’t prepared when a major account comes calling. They don’t have the bandwidth or cash to meet inventory demands, and aren’t set up logistically to ship thousands of pieces. That wasn’t the case for three-year-old Terra Beauty Bars, which was retail ready when Ulta Beauty expressed interest. The beauty specialty ...
Breakout Acne Solution Brand Hero Cosmetics Bursts Into Target
Ju Rhyu, founder and CEO of Hero Cosmetics, likes to describe her brand as acne care 2.0. “We make products for the entire life cycle of the pimple,” she says. But Hero’s 2.0 advancements extend well beyond its merchandise. In many ways, it’s a 2.0 version of a masstige beauty company. With a ...
Urban Outfitters Isn’t Sleeping On Sleep Beauty: The Lifestyle Retailer Introduces Moonlit Skincare
Moonlit Skincare is turning its retail dreams into reality with a launch at Urban Outfitters. As the emerging night beauty brand enters its third year in business, the lifestyle chain offers it a prominent stage to showcase its products—specifically, $19 Slumber Bath Salts, $34 Power Down 2-in-1 Mask and bestselling $34 Midnight Shift ...
Olive Oil Skincare And Body Care Is Going Big With Olive + M’s Launch At Target
Olive + M founder Mariska Nicholson has sought to get her olive oil-fueled clean skincare and body care brand in front of a large audience since its launch four years ago. Now, she’s doing it. Next month, Olive + M is rolling out to 100 Target doors with four products priced from $24 ...
Rael Launches At Macy’s As Period Care Products Expand Their Retail Reach
Rael has landed on Macy’s website, making it the first period care brand to enter the department store’s assortment. The skyrocketing startup’s launch at Macy’s comes roughly a month after it rolled out across Target’s 1,850 doors nationwide, and diversifies a retail roster of digital and brick-and-mortar stores that demonstrates Rael’s ability ...
Sundaily’s Yummy Ingestible Skincare Gummies Receive Goop’s Stamp Of Approval
To Sundaily, the phrase, “Tested on people, not on animals,” is more than merely a cruelty-free aphorism. The rising supplement brand is centered on ingredients that have been substantiated in clinical research to safely work in humans. Driving its debut product launched nearly a year ago, The Base Layer, the antioxidant-heavy polypodium leucotomos ...