Ellis Brooklyn’s Baby Steps At Sephora Pay Off With A 120-Door Rollout
In 2016, when a buyer from Sephora told Bee Shapiro that the beauty specialty retailer had picked up her line of eco-luxe fragrance and body-care products, she was ecstatic—until she heard the order was only for dot-com. “I said, ‘OK, that’s awesome, but I also want 20 doors,’” recounts Shapiro. “The buyer looked at ...
Honey Belle Joins The Bath Products Assortment At Ulta Beauty With Colorful Loofah Soap
Ulta Beauty’s new honey, Honey Belle, isn’t an expensive date. The brand developed to suit founder Iris Cherng’s meager college budget has stepped into bath accessories sections at the specialty beauty retailer’s stores across the country with $8 loofah soap in three scents: lavender rain, eucalyptus peppermint and green tea cucumber. Honey Belle ...
Terra Luna Beauty Has Gone From Underwhelming To Upscale On Its Path From Etsy To Urban Outfitters
In May, Urban Outfitters contacted Terra Luna Beauty via Instagram and requested the brand’s hero products. Among the array of plant-based goods founder Sara Khan sent in a sample package to the retailer, she snuck in Saturn Detox Bath, her favorite bath soak among three from Terra Luna. “They said, ‘We’ve tried this one ...
In Time For Labor Day, Fragrance With Benefits Brings Its Mosquito-Banishing Scent To J. Crew And Madewell
Olivia Jan must be very sweet. If there’s a mosquito anywhere in the vicinity of her, she ends up covered with bites. “Even if I’m in a room of 100 people, it finds me,” says Jan, a perfumer who’s worked for more than two decades at fragrance manufacturer Robertet. “I started researching the properties ...
After Making Several Improvements, Hand In Hand Arrives At Ulta Beauty
In January, Hand in Hand met with Ulta Beauty about the possibility of entering its locations. Less than six months later, the brand shipped fixtures and products in new packaging to almost 400 of the specialty retailer’s doors. The launch represents the latest step among several in the seven-year history of mission-driven Hand ...
Built Around Affordability, Seasonality And Star Ingredients, Apto Bursts Onto The Beauty Scene At Urban Outfitters
Apto is combining the concepts of clean beauty and fast fashion with ingredient-driven staple products and seasonal collaborations to intrigue millennial shoppers bombarded by skincare choices. Recently landing at Urban Outfitters, the brand makes a statement with bright, affordable products starting with three $16 face masks and three $6 face mists spotlighting chlorella, ...