Blingy Hair Removal Brand Wakse Is Changing The Waxing Segment While Piling Up Anything But Chump Change
It’s not typical to run across a brand pitching itself as owned by two hairy guys, but Wakse isn’t a typical waxing brand. Rolling out to Ricky’s NYC, it’s shaking up a sleepy category with glistening rose gold, gold and silver wax that’s instant Instagram bait for millennials who’ve splashed social media ...
Routine Rolls Out Not-So-Routine Natural Deodorants To More Than 1,000 Stores Worldwide
In December 2011, Neige Blair was trying to print labels, but her printer wouldn’t cooperate. As the problem persisted and sweat started to coat her armpits, she didn’t smell bad because she was wearing her homemade deodorant, the very deodorant she needed labels for. The aluminum-free formula withstood the tough test and, luckily, Blair’s ...
Able Cosmetics Expands Beyond Eyeliner, Into Anthropologie And J.Crew
Able Cosmetics founder Dana Rae Ashburn has a knack for creating why-didn’t-I-think-of-that products. She launched her company with Cat Eye 101, a liquid eyeliner topped by rubber cap that doubles as a stencil for perfecting symmetrical wings. The Primary Pencil, a liner with a sharpener in the lid and attached blending brush, followed. ...
Pulleez Pulls Into Ulta Beauty With Its Upscale Hair Elastics
Rubber bands are basic. For ponytails destined not to be, there’s Pulleez, a high-end hair accessories brand that’s landed on Ulta Beauty’s website. “The Ulta customer is the perfect age for our product. I think every age appreciates it, but, if you’re 30 or under, you really get the product right away. Consumers ...
After Its Sales Soared 250% Digitally, BioClarity Takes To Stores With A Launch At Urban Outfitters
BioClarity is bounding into Urban Outfitters on a course to ban blemishes with its green goop. The apparel and lifestyle retailer represents the plant-based skincare brand’s first brick-and-mortar partnership after two years sticking to a direct-to-consumer model to sell its benzoyl peroxide-free products centered on the chlorophyll-derived ingredient Floralux. BioClarity is launching online ...
Leap Organics Rebrands And Gains A Retail Partner In Follain
Leap Organics is jumping onto the shelves at expanding clean beauty chain Follain today, marking the brand’s first major retail partnership after a revamp. Follain is stocking Leap’s four-piece face collection priced from $22 to $34 consisting of a wash, moisturizer, toner and oil in its six brick-and-mortar locations and online shop. The ...