Butter Elixir’s Lorenza Pintar Relies On Gut Instinct To Guide Growth
Lorenza Pintar has no grand plan for her brand Butter Elixir. It entered Saks Fifth Avenue last month at the Wellery, the fitness and wellness concept that’s brought salt rooms, exercise classes and fat-freezing treatments to a department store setting, but it wasn’t a carefully-thought-out strategic move. Jason Bander, general manager of LifeThyme ...
Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment
Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in a packed field. A connection with Merrady Wickes, a makeup artist, fan of the brand and ...
PocketGel’s 23-Year-Old Founder Scored 500 Walmart Doors In An Hour
Nathan Failla was more stressed than he’d ever been in his 23 years of life. Studying for exams at Duquesne University, which Failla graduated a year before, didn’t come close to the pressure he was under to deliver a compelling pitch for his brand, PocketGel, to ...
Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment
Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month. “We identified cosmetics as an opportunity a couple of years ago, and Au Naturale was a ...
Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials
Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail partnership, bold branding and straightforward zit-fighting stickers soaked in salicylic acid, vitamin A and ...
These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)
Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their bath brand Da Bomb Bath Fizzers into 700 Ulta Beauty locations to bring its total retail ...