Clean Deodorant Brand Type:A Raises $500K And Makes Retail Progress To Fight More Armpit Funk
Type:A’s ambition is to climb to the top of the clean deodorant class – and it’s well on its way. After launching with Credo in June, the five-month-old brand has broken into the selections at Amazon, Goop and Urban Outfitters, where it’s selling in six doors. Along with the retail rollouts, Type:A ...
Beneath Your Mask Scores Retail Partnerships With Beauty Heroes, Bergdorf Goodman, Credo and Neiman Marcus
Call it life in the “fast” lane: Dana Jackson’s two-year-old brand Beneath Your Mask has just scored four major retail partnerships — all during a 30-day fast Jackson completed this past June. The face and body-care specialist is launching at Beauty Heroes, four Credo locations — Brooklyn, Chicago, Plano ...
Ellis Brooklyn’s Baby Steps At Sephora Pay Off With A 120-Door Rollout
In 2016, when a buyer from Sephora told Bee Shapiro that the beauty specialty retailer had picked up her line of eco-luxe fragrance and body-care products, she was ecstatic—until she heard the order was only for dot-com. “I said, ‘OK, that’s awesome, but I also want 20 doors,’” recounts Shapiro. “The buyer looked at ...
Honey Belle Joins The Bath Products Assortment At Ulta Beauty With Colorful Loofah Soap
Ulta Beauty’s new honey, Honey Belle, isn’t an expensive date. The brand developed to suit founder Iris Cherng’s meager college budget has stepped into bath accessories sections at the specialty beauty retailer’s stores across the country with $8 loofah soap in three scents: lavender rain, eucalyptus peppermint and green tea cucumber. Honey Belle ...
Terra Luna Beauty Has Gone From Underwhelming To Upscale On Its Path From Etsy To Urban Outfitters
In May, Urban Outfitters contacted Terra Luna Beauty via Instagram and requested the brand’s hero products. Among the array of plant-based goods founder Sara Khan sent in a sample package to the retailer, she snuck in Saturn Detox Bath, her favorite bath soak among three from Terra Luna. “They said, ‘We’ve tried this one ...
In Time For Labor Day, Fragrance With Benefits Brings Its Mosquito-Banishing Scent To J. Crew And Madewell
Olivia Jan must be very sweet. If there’s a mosquito anywhere in the vicinity of her, she ends up covered with bites. “Even if I’m in a room of 100 people, it finds me,” says Jan, a perfumer who’s worked for more than two decades at fragrance manufacturer Robertet. “I started researching the properties ...