No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails
Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the likes of Essie, Sally Hansen and OPI have ventured into AR to encourage polish experimentation, the ...
Don’t Understand The Gobbledegook On Beauty Product Labels? SkinCarisma Will Break It Down For You
SkinCarisma is taking the mystery out of ingredient decks to help consumers make educated decisions when they purchase beauty products. The idea for SkinCarisma, a digital platform now in beta mode designed for consumers seeking in-depth understandings of product formulations, sprang from founder Kevin Chen’s struggle with acne. To identify an effective treatment ...
Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time
The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the form of an app powered by a suite of advanced image analysis, artificial intelligence, search, e-commerce, ...
The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough
With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie brands that are suited to them. Currently in beta mode, The Beauty Marketplace has signed up ...
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media platform and off. Facebook isn’t making it easy on beauty brands. In late 2017, CEO Mark ...
Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?
Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into social commerce. Rather than encouraging users to connect with people they know, it requires that they ...