Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time
The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the form of an app powered by a suite of advanced image analysis, artificial intelligence, search, e-commerce, ...
The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough
With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie brands that are suited to them. Currently in beta mode, The Beauty Marketplace has signed up ...
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media platform and off. Facebook isn’t making it easy on beauty brands. In late 2017, CEO Mark ...
Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?
Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into social commerce. Rather than encouraging users to connect with people they know, it requires that they ...
The Good Face Project Grades Product Safety And Suggests Alternatives To Products With Low Grades
Rating beauty products for their safety is great, but rating them and finding replacements for products that rate low is even better. That’s the aim of The Good Face Project, a startup kicking off May 15 with a Face Detox program that augments available tools for evaluating the toxicity of skincare products with a ...
The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers
Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty brands. Today, about 30 natural brands spanning the skincare, body and bath, fragrance, hair, makeup and ...