Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?
Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into social commerce. Rather than encouraging users to connect with people they know, it requires that they ...
The Good Face Project Grades Product Safety And Suggests Alternatives To Products With Low Grades
Rating beauty products for their safety is great, but rating them and finding replacements for products that rate low is even better. That’s the aim of The Good Face Project, a startup kicking off May 15 with a Face Detox program that augments available tools for evaluating the toxicity of skincare products with a ...
The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers
Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty brands. Today, about 30 natural brands spanning the skincare, body and bath, fragrance, hair, makeup and ...
New To Augmented Reality? Experiment And Have Fun
Sure, augmented reality is snazzy and cool, but that doesn’t make it a fit for every beauty endeavor. When Benefit Cosmetics’ digital marketing manager Emily Dybwad was devising an augmented reality offering, she realized it had to be tapped for the right business case to justify investment and compliment the beauty brand’s expertise. Benefit ...
Voice Shopping: How To Join The Conversation
It’s not the time for beauty brands to quiet down. They must make their voices heard or risk losing out on sales that are spoken, not clicked or rung up in person. Voice assistant technology such as Amazon’s Alexa, Google Home and Apple’s HomePod stands to ignite a major shift in how customers engage ...