Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty
Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices. Following a health scare, Biggers reexamined her beauty arsenal and discovered it lacked a natural brand ...
Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  
Body Positive: Palermo Body Rides Retail Into The Black
It pays to be liked and, right now, stores really like Palermo Body. The brand’s slamming social media, sophisticated stripped-down packaging and purposeful natural formulations compelled Anthropologie, Goop and Neiman Marcus to seek it out without founder Jessica Morelli sending samples in advance. But Morelli’s very ...
How To Price A Beauty Product
There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or psychological aspects of pricing and your business is likely to stumble as well. Beauty Independent ...
Teadora Adds A Touch Of Brazil To Seattle’s Pacific Place
The Teadora experience is on full display at Pacific Place in Seattle, but it won’t be for long. The Brazil-inspired skincare brand has set up a 200-square-foot temporary store at the shopping center through September 2nd as it tests strategies for solidifying customer relationships. The pop-up houses ...