This Entrepreneur is Building A Brand That Supports Emotional Balance With A Few Sniffs
When Lara Morgan’s hotel amenities business Pacific Direct Ltd. took her thousands of miles away from home day after day, she relied on aromatherapy to surmount the toughest moments. “I believe we can be brave and strong, and fragrance can be very helpful on that journey,” asserts Morgan. “It can make ...
New Year, New Goals: Indie Beauty Founders Share Their Brand Resolutions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: What are your brand’s New Year’s resolutions for 2018?
Jessica Morse of Bare Beauty Bares All About Product Reviews, Brand Partnerships, Effective Pitches And The Instagram Algorithm
Bare Beauty creator Jessica Morse is the natural beauty blogger of choice for readers who aren’t deceived by BuzzFeed clickbait. She takes a careful, considered approach to product recommendations, and isn’t as wowed by social media speed and curtness as her counterparts in the influencer brigades. “Readers come to me for honest, thoughtful reviews. ...
Hush Beauty Labs Puts You In The Driver Seat Of Your Beauty Experience
Sometimes you just have to listen to your friends. A year-and-a-half ago, beauty industry veteran Sarah McDaniel had a few close buds over to her place, and invited them to tinker with fragrances and base oils that are the building blocks of her chosen trade. “We had talked about doing a wine tasting, but ...
Pour Moi Brings Premium Product At Attainable Prices To Climate Conscious Millennials
After a year rife with natural disasters, Pour Moi founder and president Ulli Haslacher feels the world is ready for her brand’s climate-smart skincare. “We have the wildfires here [in California],” laments the Vienna, Austria native. “We’ve lost some of the most amazing wineries and landscapes. It’s horrific ...