To Sell Her Brand, Aila Founder Katie Moloney Stepped Far Outside Her Comfort Zone
Late last year, Katie Moloney, founder of natural pre-workout supplement brand Aila and a former trainer who’d held sales and marketing roles in sports media, made a decision she initially had trouble admitting to herself, let alone...
After Raising $4M In Seed Funding, Aging Hair DTC Brand Arey Arrives At Credo
When consumers the world over know how to pronounce Arey (it sounds like “array” and comes from the French word “arrê,” meaning “to stop”), co-founder and CEO Allison Conrad believes the brand specializing in slowing...
Great Brand Stories, Focused Distribution And Sharp COGS: Bridge Mentorship Participants On The Program’s Top Takeaways
In a noisy beauty market, a great backstory is essential for a nascent brand to rise above the din. “The brand really matters, but the founder also really matters,” says Cristina Nuñez,...
What Chinese Beauty Consumers Are Looking For Today—And How Much It Costs To Reach Them
China’s beauty market is simultaneously a tough nut to crack and too big an opportunity to ignore. By some estimates, it’s expected to reach $73 billion by...
After TikTok Virality Led Wrinkles Schminkles To Sell Millions Worth Of Patches, The Brand Is Reckoning With The Waste It Caused
In February 2022, a 17-second TikTok video showing Shannon O’Brien, owner of Abundance Naturally, a Canadian distributor of beauty brands, including Wrinkles Schminkles, remove Wrinkle Schminkles’ Forehead Wrinkle Patch from her forehead to reveal line-free...
