Blue Lagoon Iceland Skincare Makes Inroads Into US Retail

More than a million people a year flock to Iceland’s Blue Lagoon, geothermal waters teeming with silica, algae and minerals that are renowned for their healing properties. While a million is undoubtedly a...

The Long And Short Of YouTube Shorts

With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...

Haircare Brand XMondo Uses AI-Generated Models For Its New Hair Color Campaign

XMondo, a haircare brand for people not afraid to wear bold styles, is sure to turn heads with its new advertising campaign starring models generated by artificial intelligence. In the campaign called “Discover...

New Gender Barrier-Busting Brand Good Weird Invites Beauty Novices To Get Weird With It

With Good Weird, founders Jon Wormser and Stephen Yaseen are welcoming beauty industry outsiders. The pair started working on the new brand two years ago after Wormser went on a frustratingly fruitless hunt for a solution to...

Birchbox Owner Femtec Health Is Looking For A Buyer

Birchbox owner Femtec Health Inc. is up for sale, according to a sale memo soliciting potential buyers that was obtained by Beauty Independent. The sale memo reveals the company, which is better known...