Active Partners’ Jason Mahendran On Why Expertise, Masstige Skincare And Metrics Showing Brand Love Are Critical Today
Partner Jason Mahendran has been integral in pointing London-based consumer-focused investment firm Active Partners’ capital compass toward the beauty industry. In 2021, it backed skincare brand Facetheory to the tune of 10 million pounds. Last year, it ventured...
Superzero Enters Sephora With A New Look, Kicks Off TikTok Campaign To Support The Launch
Plastic-free haircare bar brand Superzero has landed on Sephora’s website and hopes to be placed on its store shelves in the near future. “On our side, we really love Sephora’s credibility for beauty that performs and also their...
Julie Boosts Access To Emergency Contraception By Doubling Its Retail Footprint With CVS And Target Launches
Julie, the emergency contraception provider that launched in September, has doubled its retail footprint. After initially rolling out nationwide to 4,500 Walmart stores and on the megachain’s website, the brand has now entered...
At Libre Skincare, Mexican Botanicals And Latinx Representation Are Front And Center
A chemical engineer by training, Eddie Aguirre’s latest side hustle, Libre Skincare, is a love letter to his Mexican roots, community and the brown creatives from Los Angeles who inspire him. “I see...
At New Brand Lixr, Bite Beauty Founder Susanne Langmuir Sets Out To Solve Foundation Customization
“I am out to do for complexion what I did for lips,” says Susanne Langmuir, a serial beauty entrepreneur whose latest venture is Lixr, a business striving to match people with tinted foundation serums tailored...
