The Causes Of Morphe And We Are Fluide’s Troubles
The conditions of the market today are very different than the conditions many beauty brands encountered when they started, even pretty young brands. Succeeding in the market now means navigating escalated costs, fluctuating distribution pressures and inflation-weary consumers...
Blue Lagoon Iceland Skincare Makes Inroads Into US Retail
More than a million people a year flock to Iceland’s Blue Lagoon, geothermal waters teeming with silica, algae and minerals that are renowned for their healing properties. While a million is undoubtedly a...
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
Haircare Brand XMondo Uses AI-Generated Models For Its New Hair Color Campaign
XMondo, a haircare brand for people not afraid to wear bold styles, is sure to turn heads with its new advertising campaign starring models generated by artificial intelligence. In the campaign called “Discover...
New Gender Barrier-Busting Brand Good Weird Invites Beauty Novices To Get Weird With It
With Good Weird, founders Jon Wormser and Stephen Yaseen are welcoming beauty industry outsiders. The pair started working on the new brand two years ago after Wormser went on a frustratingly fruitless hunt for a solution to...
