Meet The Only Skincare Brand Whole Foods Is Adding To Its Assortment Now
At least in Whole Body, Luma & Leaf is trying to help put Whole Foods Market’s “whole paycheck” reputation to rest. The masstige clean beauty brand is rolling out nationwide at the Amazon-owned...
How Should The Beauty Industry Interpret And Respond To Valisure’s Latest Benzene Findings?
Valisure recently released information about tests it conducted on acne treatment products with benzoyl peroxide, including ones by Neutrogena, Clean & Clear, Proactiv and Equate Beauty, showing they can form benzene, a chemical linked...
New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents
When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...
6 Beauty Brands Launching At Sephora
Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster. At Beauty Independent, we’ve chronicled several of the...
How Beauty And Wellness Brands Are Preparing For The Possibility TikTok Could Be Banned In The US
In a rare show of bipartisanship in today’s fraught political environment, House Democrats and Republications came together Wednesday to approve legislation forcing TikTok’s Chinese owner ByteDance to sell the company to an American entity or...
