Dollars And Scents: Skylar Body Raises $3M To Fuel Growth
In a sign that the investor appetite for natural perfumes is swelling, Skylar Body has snapped up $3 million in funding after less than a year on the market. The budding brand attracted heavy hitters in the Los Angeles area to its seed round, including Upfront Ventures, Brilliant Ventures, Amplify and Brian Lee, ...
Hello Old Friend: Facebook Reemerges As An Important Platform For Influencers
Is Facebook cool again? According to Mehdi Mehdi, head of digital at NYX Cosmetics, and Corey Weiss, head of business development and sales at Ipsy, who participated in a panel discussion on reinventing media Tuesday during the two-day BeautyX Summit in Los Angeles at The LA ...
Finding Ferdinand Allows Consumers To Create Color Cosmetics Just For Them
Finding Ferdinand recognizes that no beauty consumer is the same, and treats each one as an individual. Founded by Nhu Le, the brand encourages women to tailor lipsticks, blushes and palettes to their preferences. “I don’t just see Finding Ferdinand as a company that sells makeup,” says the CEO. ...
Amazingy Invites Shoppers To Play With Beauty Products At Its First Store
Organic and natural beauty e-tailer Amazingy has branched into brick-and-mortar with the opening of its first retail location a few steps away from company headquarters in Berlin’s trendy Friedrichshain neighborhood. Dubbed Amazingy Playground, the new store houses around 90 beauty brands across facial care, body care, hair care, color cosmetics, baby, men’s, inner beauty, ...
Digital Influencers And Beauty Brands Discuss Fake Followers And Real Relationships During The First Day Of BeautyX
The latest beauty trend in social media is spotting the fakes. On Monday at BeautyX, the two-day summit held by Beauty Independent and Indie Beauty Expo in Los Angeles at The LA Hotel Downtown, digital influencers warned brands that fraudulent followers are on the rise, and they could be hoodwinked into ...