The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity
In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...
New Brand Savy Wellness Cuts Through Supplement Confusion With A Single Product
Victoria Otamiri and Sara Gamay, co-founders of the new brand Savy Wellness, want to make it easy for consumers to squeeze a supplement into their busy lives. “We really tried to solve...
Led By Beauty Industry Veteran Anna Marcovici, Manifesto Is Making Beauty Supplements “Eco-Luxe”
“Well hello, gorgeous!” reads the welcome text on Manifesto’s website. Then, the British supplements brand gets straight to the point. It declares, “Our advanced, targeted formulation is super-charged with natural ingredients…and not a scrap of...
Should Trade Publications Receive Free Products From Beauty Brands?
In 2017, the now-defunct publication Racked measured the amount of beauty and fashion swag it received from brands during a 6-month period. It calculated that its editors accumulated nearly 3,000 items, including 2,350 beauty products, worth almost...
Indie Beauty Brand Founders Dish On Different Paths To Omnichannel Distribution
Omnichannel distribution has become the dominant model for beauty brands, but not all brands approach it the same way. Last week, during Beauty Independent’s In Conversation webinar, Dianna Cohen, founder and CEO of
